Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
Personalization in luxury retail: 3 tips and practical steps
In luxury retail, personalization is essential for discerning customers, especially as premium shopping moves online. With 132 million Americans purchasing luxury products online in 2024 (projected …
Meet our Media Performance Accelerator solution
Are you struggling to unify fragmented data across multiple advertising platforms with behavioral data, while using Adobe Analytics? You’re not alone. While Adobe Analytics provides sophisticated …
What is server-side tracking?
With users’ increasing need for privacy compliance and third-party cookies crumbling under regulatory pressures, companies are looking for new ways to handle first-party data collection and …
Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
Three ways to drive value from your existing customer data for customer acquisition
We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …
Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …
How to connect your customer journey: Insights and best practices
Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …
Data privacy compliance: surviving in a privacy-first world
Data privacy compliance has taken center stage in the past few years. From the introduction of the GDPR in 2018 to increased enforcement and fines for …
In a cookieless future, building customer trust is more important than ever
The phase-out of third-party cookies on Chrome has been a hot topic, and Google have recently provided another update about the timeline of the phase-out, clarifying …
First-party data strategy: trends and tips in 2024
As third-party cookies are becoming increasingly out of fashion, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for …
