Digital trends in 2025: Navigating AI, personalization and omnichannel
As markets fluctuate and consumer behaviors continue to evolve in 2025, businesses are facing unprecedented challenges and opportunities. Rapid technological advancements are redefining how companies interact …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
Sustainable ecommerce: How to navigate the Green Revolution and find new business opportunities along the way
The truth is that you can’t afford to not invest in sustainability. Besides the fact that we don’t have a Planet B if it all goes …
How to optimize ChatGPT for data-driven international market research
Many ecommerce businesses are constantly looking for innovative growth strategies, and one popular strategy is international expansion. However, the complexity and speed of global markets demand …
Google Consent Mode V2: What you need to know
Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
5 steps to creating a digital strategy roadmap
In an increasingly digital world, having a clear and comprehensive digital strategy is vital for your business’s growth and success. A well-thought-out plan will enable you …
Hop on the (Omni)Bus: All About the New Omnibus Directive
The Omnibus Directive (Directive (EU) 2019/2161), or the “Enforcement and Modernization Directive” is a new consumer protection directive in the European Union (EU) that came into …
