Right to Repair: What you need to know about the EU’s new legislation
For decades, the relationship between brands and customers ended at checkout. Once a product broke, the path forward was simple: buy a new one. But that …
Q&A: Highlights from our AI Assistant Masterclass
We hosted a Masterclass webinar about how to use our Vaimo AI Assistant to increase in-store sales and boost customer loyalty. PJ Utsi, Co-Founder and Chief …
AI assistants in retail with PJ Utsi, Chief Creative Officer & Co-Founder at Vaimo
Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer …
Top questions about GEO, answered
Niclas Cullberg is a seasoned strategist and consultant at Vaimo with deep experience across digital transformation, customer experience, and marketing services. At Vaimo, he operates as …
Digital trends in 2025: Navigating AI, personalization and omnichannel
As markets fluctuate and consumer behaviors continue to evolve in 2025, businesses are facing unprecedented challenges and opportunities. Rapid technological advancements are redefining how companies interact …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
Sustainable ecommerce: How to navigate the Green Revolution and find new business opportunities along the way
The truth is that you can’t afford to not invest in sustainability. Besides the fact that we don’t have a Planet B if it all goes …
How to optimize ChatGPT for data-driven international market research
Many ecommerce businesses are constantly looking for innovative growth strategies, and one popular strategy is international expansion. However, the complexity and speed of global markets demand …
Google Consent Mode V2: What you need to know
Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
5 steps to creating a digital strategy roadmap
In an increasingly digital world, having a clear and comprehensive digital strategy is vital for your business’s growth and success. A well-thought-out plan will enable you …
