Architecting for agentic commerce: A CTO’s guide to the next-generation stack
AI agents are becoming primary actors in commerce, requiring platforms that serve both human customers and autonomous agents. This guide outlines the technical foundations CTOs need …
Enter the agentic brand: How agentic commerce transforms multi-brand experiences
In October, I attended the Retail Hive Exchange conference. While AI featured heavily, what stayed with me wasn’t the technology itself; it was the underlying tensions …
What is agentic commerce? Read about the next revolution in digital shopping
We’ve watched two major shifts reshape commerce in the past century. First came catalogs and telephones; suddenly you could shop without leaving home. Then the internet …
Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
Personalization in luxury retail: 3 tips and practical steps
In luxury retail, personalization is essential for discerning customers, especially as premium shopping moves online. With 132 million Americans purchasing luxury products online in 2024 (projected …
Meet our Media Performance Accelerator solution
Are you struggling to unify fragmented data across multiple advertising platforms with behavioral data, while using Adobe Analytics? You’re not alone. While Adobe Analytics provides sophisticated …
What is server-side tracking?
With users’ increasing need for privacy compliance and third-party cookies crumbling under regulatory pressures, companies are looking for new ways to handle first-party data collection and …
Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
Three ways to drive value from your existing customer data for customer acquisition
We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …
Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …
How to connect your customer journey: Insights and best practices
Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …
