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What you’ll find inside

What has changed in the way people discover and choose brands

The new rules: what should you be focusing on today?

A real-world example of multi-brand strategy in action

What AI means for the brands you’ve built

Your customers no longer browse their way to a decision. Instead, they ask. And AI answers, before your brand ever gets a chance to speak for itself.

Some portfolios are already thriving in this new reality. Others are losing ground without knowing why. The difference rarely comes down to budget or technology. It comes down to clarity, strategy, and storytelling.

This guide is for brand leaders who sense something has shifted but want to understand exactly what, and what to do about it. Inside, Vaimo transforms the complexity of managing multi-brand portfolios into a clear, actionable vision — one built for a world where AI shapes discovery, trust, and relevance before a single click is made.

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Do you prefer to learn by watching?

The ideas in this guide come to life in our on-demand masterclass: The new rules of multi-brand strategy.

Hear experts from Vaimo and Contentful guide you through the frameworks, share real examples, and show you what it looks like to build a portfolio that works for both human shoppers and AI discovery. Watch it on your own time and come away with a new way of seeing your brands.

Watch the masterclass here »

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Let’s get in touch

Fill out the form or reach out to PJ Utsi, Co-Founder & Chief Creative Officer, directly at [email protected].


PJ Utsi

A selection of our success stories

  • Lippert header image mobile home

    Lippert

    How Lippert is modernizing its digital ecosystem with Vaimo, spanning content, commerce, B2B, brand, and platform strategy.

    View project
  • BAUHAUS Sweden

    BAUHAUS

    Vaimo developed an omnichannel ecommerce solution for home improvement store BAUHAUS, including a B2B portal and a native app to support logistics.

    View project
  • image on bedroom with bed with white sheets and brown throw on hardwood floor

    Tarkett composable commerce implementation

    Tarkett partners with Vaimo to pioneer their D2C ecommerce journey, to connect directly with customers while expanding across markets.

    View project
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