The transaction journey of agentic commerce
Agentic commerce is changing how transactions are executed, not how discovery happens.
While discovery increasingly takes place through AI-powered conversations, search, and recommendations, agentic commerce focuses on what happens once intent is clear, when an agent needs to validate information, interact with commerce systems, and execute a transaction.
This masterclass focuses on that transactional layer.
We will take you through the end-to-end transaction journey in an agent-driven world and learn how the same agentic commerce foundations can be used to:
- Support external AI agents (such as ChatGPT- or Google-powered experiences)
- Build and embed their own agents or third-party agents into owned digital channels
- Prepare their organisation and technology stack to capture emerging agent-driven revenue
Rather than treating protocols as things to “choose,” the masterclass explains how they act as universal enablers, and how understanding the concepts unlocks both preparation and possibility.
This masterclass is designed for:
- Digital and eCommerce leaders
- IT and platform owners
- Marketing and growth leaders
- Product and experience owners
- Technical decision-makers without engineering backgrounds
The content is non-technical by intent, but technically grounded.
Can’t make it to the live masterclass? No worries, sign up anyway to receive the recording to your inbox afterwards!
