This webinar is part of Vaimo’s exclusive Masterclass series.
Events & Webinars > Masterclass: GEO and AI search
Masterclass: GEO and AI search — Become the brand AI recommends
Understanding AI search and what it means for your marketing team
AI has changed the game for digital marketing teams, with GEO (generative engine optimization) at the center of it all. But you’ve certainly encountered many other terms, too: AEO, GAIO, LLMO … Does it feel like running a marathon on a treadmill that keeps speeding up?
If you’re secretly Googling these acronyms between meetings, you should know that you’re not alone. We’re here to demystify the confusing acronyms, clarify what’s actually important and help you with the next steps for your team.
In this masterclass, we cover:
- what GEO (generative engine optimization) is and how it’s different from traditional SEO
- how to become the recommended choice in AI search
- practical ways to track and assess your content’s impact in AI search
Checklist: are you ready for GEO and AI search?
Meet our GEO experts
Niclas Cullberg
Strategy Consultant at Vaimo
With over 15 years of experience leading digital transformation across retail, manufacturing, travel, and B2B industries, Niclas bridges the gap between marketing strategy and technical execution. He has delivered large-scale initiatives involving Adobe Experience Cloud, Microsoft Dynamics 365, CDPs, PIM/CMS platforms, and composable commerce solutions. At Vaimo, Niclas advises global brands on Direct-to-Consumer strategy, omnichannel experience design, and data-driven marketing activation.
Ella Molin
Global Head of Marketing at Vaimo
Ella is a strategic leader passionate about the intersection of people, technology, and meaningful growth. With 15+ years in digital marketing and transformation across ecommerce, consulting, and agency environments, she leads global marketing at Vaimo to shape the brand across multiple markets. Her background spans performance marketing, leadership roles across digital and paid media.
Let’s talk
Reach out to our expert, Niclas Cullberg, Strategy Consultant at Vaimo, directly at [email protected].
