Understanding AI search and what it means for your marketing team
AI has changed the game for digital marketing teams, with GEO (generative engine optimization) at the center of it all. But you’ve certainly encountered many other terms, too: AEO, GAIO, LLMO … Does it feel like running a marathon on a treadmill that keeps speeding up?
If you’re secretly Googling these acronyms between meetings, you should know that you’re not alone. We’re here to demystify the confusing acronyms, clarify what’s actually important and help you with the next steps for your team.
During the masterclass, we’ll talk about:
- what GEO (generative engine optimization) is and how it’s different from traditional SEO
- how to become the recommended choice in AI search
- practical ways to track and assess your content’s impact in AI search
Can’t make it to the live masterclass? No worries, sign up anyway to receive the recording to your inbox afterwards!
