This webinar is part of Vaimo’s exclusive Masterclass series.
Events & Webinars > Masterclass: The new rules of multi-brand strategy
Masterclass: The new rules of multi-brand strategy
Key takeaways
Gain insights into the ways customer shopping habits and brand perceptions are changing and how your ecommerce strategy should adapt
Learn how to leverage AI and personalization across your brand portfolio to be found and remain relevant today
See real examples of how world-leading multi-brand groups leverage common composable technologies to deliver distinct, differentiated, experiences
The rules of multi-brand strategy are changing
The way customers find and choose brands is changing fast. They’re not just searching anymore; instead, they’re having conversations with AI about what they want.
But here’s the critical part: if you haven’t defined what your brands stand for and how they connect, AI simply can’t surface them in the right conversations. Storytelling isn’t optional anymore, it’s how brands get found.
And if you own multiple brands? How they relate to each other just became a strategic advantage you can’t ignore. Your brands can actually lift each other up, but only if you’ve built your strategy to make that possible.
Watch Vaimo and Contentful’s masterclass on multi-brand strategy, where we discuss:
- Old rules vs new rules in the age of AI, personalization and conversational commerce: what is (still) true today?
- Real-world case studies on the multi-brand strategy of leading brands
- Why AI makes brand management and storytelling more important, not less
Meet our experts
PJ Utsi
Co-Founder & Chief Creative Officer at Vaimo
As a digital commerce enthusiast with a creative heart and a technological mind, PJ has been at the forefront of multi-brand strategy, AI and retail transformation for years. He has witnessed how AI can revolutionize the shopping experiences, and has shared his insights as an action-oriented strategist and tech evangelist with a wide audience. He believes magic happens when you combine cutting-edge AI with genuine human connection.
Rafaela Zeidler
Product Marketing Manager at Contentful
Rafaela is a Product Marketing Manager on Contentful’s AI & Platform team, where she works on positioning and go-to-market for AI and automation capabilities. With a decade of experience in UX and product research, she brings a strong customer and product perspective to marketing, helping teams translate research insights into clear, practical product narratives.
Adam Fulford
Consulting Director Europe & Middle-East at Vaimo
With a career spanning strategy, innovation, CX, and transformation across agencies and global businesses, Adam Fulford helps organizations drive sustainable growth through effective multi-brand strategy and customer-centric thinking. His work bridges brand strategy and performance, ensuring businesses remain relevant, trusted, and discoverable as customer expectations and decision journeys continue to change.