The rules of multi-brand strategy are changing
The way customers find and choose brands is changing fast. They’re not just searching anymore; instead, they’re having conversations with AI about what they want.
But here’s the critical part: if you haven’t defined what your brands stand for and how they connect, AI simply can’t surface them in the right conversations. Storytelling isn’t optional anymore, it’s how brands get found.
And if you own multiple brands? How they relate to each other just became a strategic advantage you can’t ignore. Your brands can actually lift each other up, but only if you’ve built your strategy to make that possible.
In this 1-hour masterclass, we will discuss:
- Old rules vs new rules in the age of AI, personalization and conversational commerce: what is (still) true today?
- Real-world case studies on the multi-brand strategy of leading brands
- Why AI makes brand management and storytelling more important, not less
Can’t make it to the live masterclass? No worries, sign up anyway to receive the recording to your inbox afterwards!
