27

Days

5

Hours

32

Minutes

48

Seconds

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Key takeaways

Learn how to reduce tech complexity across brands and teams

Know how to make the shift from “more tools” to “meaningful tools”

Learn how to design smoother workflows across teams and technology

Your tech stack doesn’t have to be this complicated

Technology should make teams faster, not slower. But for many organisations, the stack that was built to enable growth has become the thing holding it back: more platforms, more integrations, more time spent navigating and less time delivering.

The shift is from best of breed to best of need. Instead of adding more tools to solve every new challenge, the focus should be on choosing what truly supports your teams and customers, built around a shared spine of services (architecture, data, content, self-service and more). The result is less friction, more flexibility, and teams that can actually move.

In this 1-hour masterclass, we’ll discuss:

63% of decision-makers plan to pursue moderate consolidation strategies as part of IT maintenance.

—Forrester Tech Pulse Survey

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The challenges of multi-brand environments

How to move from complexity to a more frictionless way of working

Going from best of breed to best of need

Stop chasing tools that don’t serve your team and focus on what you need instead

Consolidating tech stacks

How to achieve a technical flow state by simplifying the way people use technology

Creating consistency

Unifying teams across the business, allowing for flexibility and respecting customer values

Real-world examples

See how global brands are moving from a range of tech stacks to a shared technical framework

Meet the experts

Adam Fulford

Consulting Director Europe & Middle-East at Vaimo

With a career spanning strategy, innovation, CX, and transformation across agencies and global businesses, Adam Fulford helps organizations drive sustainable growth through effective multi-brand strategy and customer-centric thinking. His work bridges brand strategy and performance, ensuring businesses remain relevant, trusted, and discoverable as customer expectations and decision journeys continue to change.

Photo of Alec Bedzir

Alec Bedzir

Solutions Consultant at Vaimo

Alec Bedzir has spent 17 years at the intersection of commerce strategy and technical architecture, helping organizations — from single-brand startups to enterprise portfolios of 140+ brands — turn fragmented technology landscapes into cohesive platforms built for long-term growth. He advises C-level leaders on multi-brand consolidation, scalable commerce ecosystems, and the practical application of AI across complex brand portfolios.

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