Online Masterclass
Learn how to reduce tech complexity across brands and teams
Know how to make the shift from “more tools” to “meaningful tools”
Learn how to design smoother workflows across teams and technology
Technology should make teams faster, not slower. But for many organisations, the stack that was built to enable growth has become the thing holding it back: more platforms, more integrations, more time spent navigating and less time delivering.
The shift is from best of breed to best of need. Instead of adding more tools to solve every new challenge, the focus should be on choosing what truly supports your teams and customers, built around a shared spine of services (architecture, data, content, self-service and more). The result is less friction, more flexibility, and teams that can actually move.
"63% of decision-makers plan to pursue moderate consolidation strategies as part of IT maintenance."
—Forrester Tech Pulse Survey
The challenges of multi-brand environments
How to move from complexity to a more frictionless way of working
Going from best of breed to best of need
Stop chasing tools that don’t serve your team and focus on what you need instead
Consolidating tech stacks
How to achieve a technical flow state by simplifying the way people use technology
Creating consistency
Unifying teams across the business, allowing for flexibility and respecting customer values
Real-world examples
See how global brands are moving from a range of tech stacks to a shared technical framework
Adam Fulford, Chief Strategy, Customer and Commerce Officer
With a career spanning strategy, innovation, CX, and transformation across agencies and global businesses, Adam Fulford helps organizations drive sustainable growth through effective multi-brand strategy and customer-centric thinking. His work bridges brand strategy and performance, ensuring businesses remain relevant, trusted, and discoverable as customer expectations and decision journeys continue to change.
Alec Bedzir, Solutions Consultant, Vaimo
Alec Bedzir has 17 years of experience in engineering and technical architecture, helping more than 50 brands design and scale complex commerce ecosystems. His work focuses on agentic commerce patterns and introducing autonomous AI responsibly into modern architectures to drive practical, scalable innovation.