Events & Webinars > Webinar: Head of Growth at Vaimo explains – Trust is everything
Webinar: Head of Growth at Vaimo explains - Trust is everything
How do you use Trust to increase your revenue/sales
Date: December 11, 2025
Time: 10:00 CET
Location: Online webinar
This webinar is in partnership with Trustpilot.
34
Days
3
Hours
8
Minutes
42
Seconds
Key takeaways
How to optimize review invitations — messaging, timing, and focus on helping other customers.
Why negative reviews are valuable and how to turn them into actionable insights.
How to display reviews strategically without hurting conversion.
How to use TrustSignals and review placement to boost credibility and conversion rates.
Real-world examples and anonymized case studies showing impact on conversion and UX.
Practical steps to leverage reviews as a growth tool for your e-commerce business.
Who is this for?
This webinar is ideal for:
- E-commerce managers and business owners looking to increase trust and conversion.
- UX and digital experience professionals aiming to optimize product pages and review flows.
- Digital marketing specialists who use customer feedback to improve campaigns.
- Anyone interested in data-driven insights from Trustpilot to make smarter business decisions.
Can’t make it to the live webinar? No worries, sign up anyway to receive the recording to your inbox afterwards!
Meet the experts
Michelle Wrede
Head of Marketing Benelux & Sweden
As Head of Marketing Benelux at Trustpilot, Michelle deals with a wide range of interesting issues within marketing and e-commerce. She has a knowledge on consumer feedback, general marketing trends, and the application of social proof and reviews within all kinds of different B2C and B2B companies.
Mikael Belstrup
Growth Consultant at Vaimo
Mikael is an E-commerce growth architect with over a decade driving digital commerce strategies for local and global brands. Leveraging his foundation in economics and expertise in CRO/Experimentation, KPI analysis, and platform design, he integrates strategies across the full E-commerce infrastructure to accelerate measurable conversion and revenue gains.