The tech trap: How multi-brand manufacturers can finally consolidate digital chaos
If you work in IT leadership at a large manufacturing company with multiple brands, such as Lippert, you know the feeling of wrangling dozens of separate …
Multi-brand intervention: Why your tech needs a strategic overhaul
For large manufacturers juggling diverse brand portfolios, the goal is always consistent, high-quality customer experience. Yet, achieving this often means battling chaos behind the scenes. The …
What is agentic commerce? The next revolution in digital shopping
We’ve watched two major shifts reshape commerce in the past century. First came catalogs and telephones; suddenly you could shop without leaving home. Then the internet …
From requirements to selection: Choosing the right headless CMS
You’re ready to find the right headless CMS for your organization. Maybe you’ve already done some homework and sat through demos. Or perhaps you are still …
Right to Repair: What you need to know about the EU’s new legislation
For decades, the relationship between brands and customers ended at checkout. Once a product broke, the path forward was simple: buy a new one. But that …
Vaimo strengthens Nordic leadership with appointment of Michael Sullivan as Experience Director
Stockholm, Sweden, 19 November 2025 – Vaimo, a full-service digital experience agency, is happy to share that Michael Sullivan has joined the team as Experience Director, …
Q&A: Highlights from our AI Assistant Masterclass
We hosted a Masterclass webinar about how to use our Vaimo AI Assistant to increase in-store sales and boost customer loyalty. PJ Utsi, Co-Founder and Chief …
Visual search, personalization and better service: 3 ways AI is creating smarter shopping experiences
We’ve spent years obsessing over keywords, product descriptions, and conversion funnels. But here’s the truth: your customers don’t think in keywords. They think in questions, feelings, …
AI assistants in retail with PJ Utsi, Chief Creative Officer & Co-Founder at Vaimo
Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer …
Top questions about GEO, answered
Niclas Cullberg is a seasoned strategist and consultant at Vaimo with deep experience across digital transformation, customer experience, and marketing services. At Vaimo, he operates as …
Vaimo chosen by Kustom to elevate Adobe Commerce & Magento Open Source checkout experiences
Stockholm, Sweden, 4 July 2025 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, is delighted to announce that it …
Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
