Tarkett
Discovery
A strategic Discovery that defined Tarkett’s path to D2C, aligning customer needs, business goals, and technology for scalable growth.
Live siteThe client
Tarkett is a global leader in flooring and sports surfaces, operating in over 100 countries with a strong legacy in B2B manufacturing and innovation.
The challenge
To explore and validate a direct-to-consumer (D2C) model, while understanding the customer journey, value proposition, and technical requirements needed for success.
What we did
Vaimo led a comprehensive discovery, combining business, customer, and technical insights to define a clear D2C strategy and roadmap.
This is what we
came up with.
The solution
A structured, collaborative discovery framework that aligned stakeholders, clarified priorities, and translated insights into a tangible, actionable plan.
This is what we
came up with.
Strategic impact
The discovery laid the foundation for Tarkett’s digital transformation, bridging strategy and execution, and enabling a confident move into D2C ecommerce.
Looking ahead
With a clear roadmap in place, Tarkett moved into implementation, launching its first pilot market within nine months and building a scalable composable platform for future expansion.
Key outcomes
Clear D2C vision and business case
Alignment across stakeholders on goals, value, and investment priorities.
Actionable roadmap
A structured plan covering experience, technology, and implementation phases.
Confident decision-making
Leadership gained the clarity needed to move forward with a D2C investment.
Focus areas
Customer & value proposition
Defining how Tarkett could create meaningful, direct relationships with end customers—beyond its traditional B2B model.
Customer journey mapping
Understanding how customers research, choose, and purchase flooring—identifying opportunities to improve the experience.
Technology & architecture
Evaluating current systems and defining a scalable, composable architecture to support future growth.
Gap analysis & roadmap
Identifying key gaps and outlining a clear, phased plan to move from strategy to execution.
“We needed to partner with a company experienced in ecommerce that could leverage the project at a European scale and be able to work closely with each one of our countries. Vaimo was the fit to help us build the business case, considering our strategy without losing sight of our local customers’ feedback.”
Vincent Petrognani
EMEA Digital Director at Tarkett
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