A program of transformation: Digital foundations for a multi-brand manufacturing leader
Lippert
How Lippert is modernizing its digital ecosystem through a multi-year partnership with Vaimo spanning content, commerce, B2B, brand, and platform strategy.
Lippert is a $3B+ global manufacturing company serving OEMs, dealers, and consumers across industries like RV, marine, automotive, rail, and housing. Its brand portfolio includes 50+ owned brands, ranging from product-specific marques to lifestyle brands and international subsidiaries.
With rapid growth, both organic and through acquisitions, Lippert faced a familiar challenge: a fragmented digital presence.
The company maintained dozens of websites, many on legacy platforms, and the brand architecture had become difficult to navigate, for both internal teams and end users.
A program, not a project
Vaimo’s collaboration with Lippert is not a single implementation or one-off engagement, it’s a strategic digital transformation program that spans across multiple business units, technologies, and workstreams. Our work together involves close alignment between digital, marketing, product, aftermarket, and IT teams, delivered in agile phases over multiple years.
This is exactly the type of partnership where Vaimo delivers the most value: a long-term relationship that activates all four of our core disciplines:
- Digital commerce
- Content management
- Data & platform strategy
- Insights & optimization
The Lippert program is a model for how global, multi-brand manufacturers can modernize and unify their digital experience, without compromising the needs of distinct business units or customer groups.
Strategic Impact
Together, these initiatives support the core pillars of Lippert’s Global website strategy:
- Consolidation: Reducing the number of standalone brand websites and systems
- Customer centricity: Designing experiences around customer roles and needs, not org charts
- Scalability: Creating repeatable models for future brands, geographies, and business units
- Efficiency: Minimizing platform complexity and reducing time-to-market
- Governance: Empowering internal teams while preserving global standards
Why this matters for Vaimo
The Lippert program exemplifies our vision: to be the most effective partner at the intersection of commerce, content, data, and experience. It activates all our service offerings:
- Consulting & platform strategy: Strategic foundations for brand consolidation and platform choice
- Experience design: UX/UI for B2C, B2B, and brand-specific needs
- Solution development: Implementation across Adobe Commerce, Shopify, Nuxt.js, and more
- Content & data management: Enabling modular, reusable content via Contentful
- Optimization: Supporting roadmaps, analytics, and future experimentation
Let’s get in touch
Reach out to PJ Utsi, Co-Founder & Chief Creative Officer, directly at [email protected].
