Personalization at scale – Smart Commerce 2024

The yearly Smart Commerce event brought retail and ecommerce players together once again. At the event, there were discussions about common challenges, possibilities, and opportunities that can be explored to accelerate digital change. In addition, interesting talking points on how to move from traditional ecommerce models to customer-centric, data-centric, brand-centric, and experience-driven models surfaced. In …

March 14, 2024
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Vaimo publishes its annual Digital Trends Report 2024

Stockholm, Sweden, March 13, 2024 – Vaimo, a full-service omnichannel partner in digital commerce and experience, proudly announced the release of its highly anticipated ebook, the Digital Trends Report 2024. Vaimo created the comprehensive guide with help from partners Akeneo, commercetools, Contentful, VueStorefront, and Zendesk. The ebook features insights from leading experts on upcoming trends …

March 13, 2024

Multi-Brand Strategies: Branded House vs. House of Brands

If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars of digital commerce in a multi-brand strategy. The best structure for your company depends on many factors: your target audience and your offering, for example. The main brand architectures …

March 12, 2024
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Is Adobe going composable?

Two big things are shaping the digital commerce game: composable development tools and AI-powered personalization. Adobe’s latest release is all about these game-changers, which got us asking: Is Adobe going composable? Here at Vaimo, we’ve created ecommerce stores on the Adobe Commerce platform (formerly Magento) for over 15 years. For the past few years, we’ve …

March 5, 2024
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Adobe Commerce February 2024 product update: A leap forward in composable commerce

In an era where digital transformation dictates market dynamics in B2C and B2B, Adobe Commerce’s latest product release provides valuable features to merchants and developers, enabling them to leverage the platform in new ways. Most importantly, this latest release came with no core platform update (like major 2.4.0 or even minor 2.4.6) and is entirely …

February 29, 2024
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Vaimo launches a SaaS-based GS1 connector

Stockholm, Sweden, February 29, 2024 – Vaimo, an Akeneo Diamond Solution Partner, now offers the Akeneo community a direct way to plug into the GDSN network and send and receive information from other GS1 members. The GS1 connector is built on Vaimo’s Connectmach microservice framework and offers increased efficiency at a low cost.

February 29, 2024

Unlocking ecommerce’s future: Insights from the AI & Digital Trends 2024 breakfast

On Wednesday, February 21st, a large group of digital brand leaders came together to share insights into the emerging trends and strategies that will define ecommerce in 2024. Taking a deep dive into our Digital Trends Report 2024, we discussed how to harness the potential of AI and the latest digital trends to impact your …

February 28, 2024
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Google Consent Mode V2: What you need to know

Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we brace for the enforcement of the new Digital Markets Act (DMA) in March 2024, understanding and implementing Google Consent Mode V2 is essential.1 In this article, we look into …

February 28, 2024
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Adobe Commerce evolution: major updates, past and present

Adobe Commerce (formerly known as Magento) has been and still is a pivotal platform shaping the ecommerce landscape. From its acquisition by Adobe in 2018 to the present day, Adobe Commerce has undergone a remarkable evolution, introducing groundbreaking features and capabilities designed to empower businesses across the globe. As we delve into the past, present, …

February 20, 2024
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Vaimo receives Akeneo’s Diamond Solution Partner status

Stockholm, Sweden, February 15, 2024 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, proudly announces its elevation to the highest partner level, “Diamond,” with Akeneo, marking a significant milestone in their partnership. Vaimo has delivered over 90 PIM projects globally, helping clients centralize their product data and drive …

February 15, 2024
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Last minute Valentine’s Day marketing tips

Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $14.2 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …

February 1, 2024
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How does PWA impact SEO?

In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive Web Apps (PWAs) have become an ecommerce innovation, offering a combination of website accessibility and app-like functionality. As a leading digital commerce expert, Vaimo understands the transformative impact PWAs …

January 30, 2024

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