Finding the Right Fit – How Begüm Yildirim Found a Fulfilling Career
Meet Begüm Yildirim — a Business Unit Manager at Vaimo Tallinn. From the moment she first interacted with the Vaimo team, she knew that this was the right company for her. Begüm was impressed by the team’s positive energy and encouraging nature. Thanks to her supportive team, moving from Istanbul to Tallinn and starting a …
Career Switch: Tea Grönborg’s Journey to Becoming a Backend Developer at Vaimo
Meet Tea Grönborg –– a Backend Developer at Vaimo who left her longtime career in the hospitality industry and found her home at Vaimo. Tea began her career in the hospitality industry. For ten years, she enjoyed working with people and meeting guests from all over the world. When the pandemic hit, the hotels were …
Empowering Women in Tech: Oksana Diachenko’s Journey from Accountant to Frontend Lead
Meet Oksana Diachenko, the Frontend Lead at Vaimo Benelux. Since the beginning of the Russian invasion of Ukraine, Oksana has been working from home in Kyiv, balancing work, power outages, and her passion for fantasy writing. Oksana’s journey into IT was unexpected. After working as an accountant for two years, she realized it was not …
Vaimo Releases New Composable Commerce Accelerator Product, LaunchPad
Stockholm, Sweden, Mar. 1, 2023 — Vaimo, a leading customer experience agency, released a new composable commerce accelerator product that empowers businesses to take their composable strategy to market quickly. With commercetools as the powerhouse commerce engine, the Vaimo LaunchPad is a composable starter kit that covers four main areas: a baseline for composable architecture, …
Best Last Minute Valentine’s Day Marketing Tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $25.9 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …
Linear Commerce: What It Is and Why It’s Important
For a product to be purchased, there must first be an audience who wants or needs it. Based on this fundamental of business, linear commerce flips the normal cycle of creating a product, marketing to an audience, and selling said product, on its head. Instead, this approach focuses on the audience first and the products …
Ecommerce Replatforming: 6 Signs It’s Time to Change
Whether a business started with a website designed specifically to host a product catalog or invested in a platform geared toward content management and marketing, commerce experience initiatives evolve, and platform requirements must be upgraded as the business matures. In many instances, these enhancements may be accomplished through customizations and integrations. Yet, extending the capabilities …
The Top 10 UX and UI Trends in 2023
What’s the latest and greatest for UX and UI trends in 2023? Our Lead UX Designer from Vaimo UK, Angels Vicente, shares her thoughts about what’s new in digital design.
Vaimo and Nobi Join Forces to Provide Data-Driven Customer Experiences
Stockholm, Sweden, Jan. 25, 2023 — Vaimo, a leading customer experience agency, has acquired Nobi.digital, a Brussels-based agency focused on data-driven marketing. With extensive experience working with solutions like Adobe Analytics & Experience Cloud, Google Marketing Platform, Contentsquare, and more, Nobi.digital brings a world-class team specialized in customer data management, digital analytics, UX & experience …
Alcohol Ecommerce: Trends, Strategies, and Markets in 2023
Alcohol ecommerce has seen remarkable growth over the past few years. Even in the U.S., where regulations previously held back the digitalization of this industry, the online wine and beer business is booming. Revenue in the U.S. alcoholic drinks market is expected to grow by 10.51% from today to 2025.1 And the average growth rate …
D2C Trends, Benefits and Tips for Success in 2023
Recent global events turbo-charged the already rapidly changing landscape of digital commerce. A truly pivotal year for online retail, 2020 kept consumers at home, and as a result, people’s purchasing habits shifted dramatically. Fast forward to 2023, and consumers keep raising the bar on what they expect from online businesses. Consequently, the organizations that harness …
First-Party Data Strategy: Trends and Tips in 2023
As brands prepare for the phasing out of third-party cookies, the marketing landscape will change. The emphasis on privacy and data regulations will only grow, and third-party data and cookies will soon be a thing of the past. Marketers can rely on something other than customer purchase history, social media profiles and website registrations are …
