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The European Accessibility Act 2025 – What businesses need to do

In an era where digital transformation is more than just a buzzword, the European Union is taking a monumental step to ensure this transformation is inclusive for all. The European Accessibility Act 2025 (EAA) is a transformative directive that will redefine how businesses operate, innovate, and engage with consumers. For most enterprise-level companies with digital …

December 11, 2023

3 ways to leverage OpenAI plugins (and GPTs) in ecommerce

The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than ever. However, this growth comes with its own set of challenges. As the industry expands, so does the complexity of online business management. From customer experience to data analytics, …

December 6, 2023

Ecommerce benefits of extended reality

In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, …

November 30, 2023

Low friction authentication: Balancing user experience and ecommerce security

Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. Should a brand fail to meet these expectations, shoppers quickly abandon their carts or switch to competitors. For ecommerce success, investment in creating an exceptional user experience is a …

November 23, 2023

Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023

In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is not only about increased spending but also about knowing where to invest to ensure your business’s expansion and meet the surging demand. At the event, speakers presented insights into …

November 9, 2023
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4 ways to use reverse image search and machine learning in ecommerce

The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business can be challenging to keep up with, which is why we’d like to tell you about two technologies that you’ve probably heard of, but aren’t quite sure how to …

October 12, 2023
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Get a ticket for Webwinkel Vakdagen 2024

Vaimo entered the Benelux Market early 2017 to deliver B2B and B2C commerce solutions to this fast growing market. We since then taken part in a lot of industry events. This has enabled us to share our knowledge with the community via speaker and keynote sessions. We have also been able to connect with some …

October 11, 2023
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From fragmented to unified: How a CDP transforms your Customer Journey Analytics

What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having a bird’s-eye view of every touchpoint your customer interacts with—a social media ad, an in-store visit, or a customer service call. Customer Journey Analytics allows you to map out …

October 5, 2023
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Buy Now Pay Later for business: weighing the pros and cons

Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an important part of the online shopping experience. Buy Now Pay Later for business is a great example of a flexible payment option that has gained substantial popularity over the …

September 28, 2023
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Business benefits of PIM

Businesses are placing greater emphasis on product information. Digital channels have ushered in an era where customers can access product details that are richer, more comprehensive, and more detailed than ever before. Informed customers, equipped with the power of online research, now demand more from product descriptions, ensuring that what they see online matches what …

September 21, 2023
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Understanding and leveraging a Customer Data Platform (CDP)

In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, the common practice of storing customer data in silos, segregated by the teams managing the workflows, can hinder the organization’s ability to leverage this data to orchestrate a seamless …

August 17, 2023
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Adobe Commerce (Magento): Navigating version updates and implementing best practices

Adobe Commerce, formerly known as Magento, undergoes regular updates to improve its performance and security and occasionally introduce new features. These updates apply to both Adobe Commerce, the paid version, and Magento Open Source, the free variant. Related reading: Magento Open Source vs Adobe Commerce  

August 3, 2023

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