Adobe has announced that it has entered into a ‘definitive agreement’ to acquire Marketo, the leading B2B marketing engagement platform. The addition of Marketo’s B2B marketing applications complements the analytics, personalisation, advertising and commerce capabilities provided by Adobe under its Adobe Experience Cloud.

The addition of Marketo’s engagement platform to Adobe Experience Cloud bolsters and widens Adobe’s ability to offer unrivalled customer experiences and enterprise marketing in both B2C and B2B arenas. Plus, this announcement has come hot on the heels of the recent Magento acquisition — which saw Adobe adding the market-leading eCommerce platform to its Experience Cloud offering.

In light of these multiple acquisitions, it’s clear that Adobe is aiming to enhance its offering of industry-leading solutions to customers and businesses across sectors.

As an Adobe partner, delivering award-winning solutions on the Magento platform, Vaimo is excited to learn of this recent acquisition, which will only serve to benefit our clients. The blend of Adobe’s Creative Cloud offering, Marketo’s B2B marketing software and the Magento platform brings countless opportunities and the potential for many exciting integrations in the future.

And as a Platinum sponsor, members of the Vaimo team were at the recent MagentoLive Europe event to get the latest updates on all things Adobe and Magento. We’ll be sure to bring you the latest news on all things Adobe and Magento here on our blog, so stay tuned for further updates.

To learn more about how Vaimo delivers digital commerce success for our clients then get in touch with our team today or view examples our recent work. We’ll be pleased to hear all about your digital commerce aspirations!