Digital Product Passport: The start of a sustainable product story
Our world needs more products that can be reused, repaired and recycled—and it’s important that consumers have all the data they need to make the best …
What is server-side tracking?
With users’ increasing need for privacy compliance and third-party cookies crumbling under regulatory pressures, companies are looking for new ways to handle first-party data collection and …
What is digital enablement?
Digitalization, digital transformation, and now digital enablement. Few business leaders right now are not confronted with these terms daily—whether in industry articles, external consulting firms, or …
3 Practical scenarios for Edge Delivery Services [video]
Flexibility, innovation, and a seamless experience for customers and internal teams are no longer luxuries; they are indispensable. That’s where composable commerce comes into play: a …
Black Friday checklist for ecommerce: 8 ways to help you prepare
For many businesses, Black Friday is the busiest day of the year. Before you go all-out on your Black Friday initiatives, it’s good to take a …
Vaimo develops new product data solution for Volvo Car Retail
Stockholm, Sweden, November 12, 2024 –Vaimo, a global leader in digital commerce, has been selected to build Volvo Car Retail’s new product data solution. Through this …
Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
The ultimate Black Friday guide for B2B and B2C: Tips, best practices and trends
Black Friday represents one of the biggest opportunities of the year for retailers, but success doesn’t happen by chance. With consumers expected to spend billions during …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
E-tail vs ecommerce: what’s the difference?
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …
What is social commerce? 13 tactics to get started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to …
