Best Last Minute Valentine’s Day Marketing Tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $25.9 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …
Linear Commerce: What It Is and Why It’s Important
For a product to be purchased, there must first be an audience who wants or needs it. Based on this fundamental of business, linear commerce flips the normal cycle of creating a product, marketing to an audience, and selling said product, on its head. Instead, this approach focuses on the audience first and the products …
Ecommerce Replatforming: 6 Signs It’s Time to Change
Whether a business started with a website designed specifically to host a product catalog or invested in a platform geared toward content management and marketing, commerce experience initiatives evolve, and platform requirements must be upgraded as the business matures. In many instances, these enhancements may be accomplished through customizations and integrations. Yet, extending the capabilities …
The Top 10 UX and UI Trends in 2023
What’s the latest and greatest for UX and UI trends in 2023? Our Lead UX Designer from Vaimo UK, Angels Vicente, shares her thoughts about what’s new in digital design.
Vaimo and Nobi Join Forces to Provide Data-Driven Customer Experiences
Stockholm, Sweden, Jan. 25, 2023 — Vaimo, a leading customer experience agency, has acquired Nobi.digital, a Brussels-based agency focused on data-driven marketing. With extensive experience working with solutions like Adobe Analytics & Experience Cloud, Google Marketing Platform, Contentsquare, and more, Nobi.digital brings a world-class team specialized in customer data management, digital analytics, UX & experience …
Alcohol Ecommerce: Trends, Strategies, and Markets in 2023
Alcohol ecommerce has seen remarkable growth over the past few years. Even in the U.S., where regulations previously held back the digitalization of this industry, the online wine and beer business is booming. Revenue in the U.S. alcoholic drinks market is expected to grow by 10.51% from today to 2025.1 And the average growth rate …
D2C Trends, Benefits and Tips for Success in 2023
Recent global events turbo-charged the already rapidly changing landscape of digital commerce. A truly pivotal year for online retail, 2020 kept consumers at home, and as a result, people’s purchasing habits shifted dramatically. Fast forward to 2023, and consumers keep raising the bar on what they expect from online businesses. Consequently, the organizations that harness …
First-Party Data Strategy: Trends and Tips in 2023
As brands prepare for the phasing out of third-party cookies, the marketing landscape will change. The emphasis on privacy and data regulations will only grow, and third-party data and cookies will soon be a thing of the past. Marketers can rely on something other than customer purchase history, social media profiles and website registrations are …
The Importance of Seamless Online Returns
No ecommerce business likes returns, for obvious reasons. You thought an item was sold, but then you end up not only getting it back, but also having to cover all or part of the costs for the return. Returns can be demoralizing and frustrating, and also costly. In fact, ecommerce returns have grown into one …
Multi-Brand Strategy: Top Trends and Benefits in 2023
While companies like GAP, P&G, and Facebook operate in different business categories, they have one characteristic in common—they are all large multi-brand companies.
D2C Ecommerce Strategies for Alcohol Brands in 2023
Loosening regulations and shifting consumer purchasing behaviors have many alcohol brands looking to enact a D2C ecommerce model.
Vaimo Named Contentful Gold Partner
Stockholm, Sweden, Dec. 1, 2022 — Vaimo, a full-service omnichannel partner and world-leading ecommerce and customer experience agency, achieved Contentful’s highest partner tier, Gold Partner. Contentful is a leading composable content platform that unlocks the power of digital content and transforms it into a strategic business asset. Vaimo first announced its partnership with Contentful in …
