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The Top UX and UI Trends in 2024

In the fast-paced world of ecommerce, staying on top of the latest design trends is key to creating a captivating online shopping experience. As we step into 2024, here are the UX/UI design trends that are set to redefine the digital storefront and elevate user engagement.

January 30, 2024
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Multi-brand strategy: Top trends and benefits in 2024

While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility and accessibility to manufacturing keep increasing and go-to-market times continue decreasing thanks to new distribution models, a multi-brand strategy can be an attractive option to explore for all companies. …

January 16, 2024
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First-party data strategy: trends and tips in 2024

As we say goodbye to third-party cookies, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for privacy, security, and more control over their data makes this task more challenging. Regulatory factors such as GDPR, Google’s privacy sandbox, and Apple’s IOS14 update back in 2021 add to the …

January 8, 2024
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Key B2B ecommerce features for a future-proof ecommerce platform

The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to a study by Forrester, over 90% of B2B customers start their business buying process by searching online 1. Moreover, an AMA New York report states that over 70% of …

December 19, 2023
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The European Accessibility Act 2025 – What businesses need to do

In an era where digital transformation is more than just a buzzword, the European Union is taking a monumental step to ensure this transformation is inclusive for all. The European Accessibility Act 2025 (EAA) is a transformative directive that will redefine how businesses operate, innovate, and engage with consumers. For most enterprise-level companies with digital …

December 11, 2023

3 ways to leverage OpenAI plugins (and GPTs) in ecommerce

The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than ever. However, this growth comes with its own set of challenges. As the industry expands, so does the complexity of online business management. From customer experience to data analytics, …

December 6, 2023

Ecommerce benefits of extended reality

In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, …

November 30, 2023

Low friction authentication: Balancing user experience and ecommerce security

Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. Should a brand fail to meet these expectations, shoppers quickly abandon their carts or switch to competitors. For ecommerce success, investment in creating an exceptional user experience is a …

November 23, 2023

Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023

In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is not only about increased spending but also about knowing where to invest to ensure your business’s expansion and meet the surging demand. At the event, speakers presented insights into …

November 9, 2023
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4 ways to use reverse image search and machine learning in ecommerce

The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business can be challenging to keep up with, which is why we’d like to tell you about two technologies that you’ve probably heard of, but aren’t quite sure how to …

October 12, 2023
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Get a ticket for Webwinkel Vakdagen 2024

Vaimo entered the Benelux Market early 2017 to deliver B2B and B2C commerce solutions to this fast growing market. We since then taken part in a lot of industry events. This has enabled us to share our knowledge with the community via speaker and keynote sessions. We have also been able to connect with some …

October 11, 2023
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From fragmented to unified: How a CDP transforms your Customer Journey Analytics

What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having a bird’s-eye view of every touchpoint your customer interacts with—a social media ad, an in-store visit, or a customer service call. Customer Journey Analytics allows you to map out …

October 5, 2023

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