Multi-Brand Strategies: Branded House vs. House of Brands
If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars …
Is Adobe going composable?
Two big things are shaping the digital commerce game: composable development tools and AI-powered personalization. Adobe’s latest release is all about these game-changers, which got us …
Adobe Commerce February 2024 product update: A leap forward in composable commerce
In an era where digital transformation dictates market dynamics in B2C and B2B, Adobe Commerce’s latest product release provides valuable features to merchants and developers, enabling …
Vaimo launches a SaaS-based GS1 connector
Stockholm, Sweden, February 29, 2024 – Vaimo, an Akeneo Diamond Solution Partner, now offers the Akeneo community a direct way to plug into the GDSN network …
Unlocking ecommerce’s future: Insights from the AI & Digital Trends 2024 breakfast
On Wednesday, February 21st, a large group of digital brand leaders came together to share insights into the emerging trends and strategies that will define ecommerce …
Google Consent Mode V2: What you need to know
Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we …
Adobe Commerce evolution: major updates, past and present
Adobe Commerce (formerly known as Magento) has been and still is a pivotal platform shaping the ecommerce landscape. From its acquisition by Adobe in 2018 to …
Vaimo receives Akeneo’s Diamond Solution Partner status
Stockholm, Sweden, February 15, 2024 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, proudly announces its elevation to the …
Last minute Valentine’s Day marketing tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with …
How does PWA impact SEO?
In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive …
The Top UX and UI Trends in 2024
In the fast-paced world of ecommerce, staying on top of the latest design trends is key to creating a captivating online shopping experience. As we step …
Multi-brand strategy: Top trends and benefits in 2024
While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility …
