The Holiday Season is upon us! This means sales and discounts wherever we go, especially as we head towards one of the biggest sales of the year; Black Friday.

At the same time, we’re also seeing movements like Everlasting Friday, Green Friday and Buy Nothing popping up among retailers as a reaction to the shopping frenzy. But can you afford to miss out on this big moment? Black Friday could be the perfect opportunity for you to help your customers make the right decisions, while doing your brand, business and the environment a favour.

In our latest whitepaper we look at the results of Black Friday 2018 and explore how you can take a more sustainable approach to Black Friday 2019 — for your brand, business and the environment.

What you’ll get:

  • Insight into the force Black Friday has in different markets
  • Trends from last year
  • Actionable tips on how to approach a sustainable Black Friday
  • Alternatives to Black Friday
  • A sustainable strategy on how to prepare your site for Black Friday

You can find the whitepaper, available for download, here!

Do you want to show your customers that you attach great importance to sustainability? Are you looking for ways to make your eCommerce strategy as sustainable as possible? Do you want to be fully prepared for the holidays with a strong plan ahead? Get in touch with Vaimo’s strategy team.