HobbyLink Japan has launched!

In our latest ‘We Have Launched’ story, we go behind the scenes of the new site delivered for the Japanese hobby goods store HobbyLink Japan. The story details how Vaimo developed a responsive and user-friendly webshop that could also handle HobbyLink Japan’s huge product catalogue.

Let’s take a closer look…


Key Points

Merchant – HobbyLink Japan
Industry – Hobby Products
Markets served – Global
Average page views per month – 7 million
Number of active products – 120,000
Magento version – Magento Commerce 2.0
Website hlj.com

HobbyLink Japan

Founded in 1995, HobbyLink Japan (HLJ) is one of the world’s largest online hobby stores, offering hundreds of thousands of products to loyal customers around the world.

The Challenge

When initial discussions began with Vaimo in January 2017, HLJ’s site was suffering in areas that the company felt were holding them back. This included a laboured CMS and a site that lacked flexibility, not allowing for the easy addition of new product ranges. The company also wanted to update the look and feel of their site with something more modern, intuitive and fresh that would work across both desktop, tablet and mobile. HLJ’s extensive product catalogue and unique business features demanded a robust solution with a flexible and collaborative approach.


The Solution

Vaimo created a responsive and agile site with an intuitive and slick design. The scalable site provided the flexibility that the company had been seeking. The integration of Vaimo’s CMS gave HLJ more autonomy and freedom when updating their pages, allowing them to make updates quickly and efficiently, without the need for extra resources. Vaimo also implemented some unique features on the site, including an interface for the company’s innovative ‘Private Warehouse’ function, which gives customers complete control of the handling and delivery of their orders.

Check out the full story to hear more about HobbyLink Japan’s site launch:

HobbyLink Japan Launch Story