Why Retail Store Closings are Driving Omnichannel Marketing
Retail as we once knew it is changing dramatically. Partially fueled by the pandemic and partially driven by new consumer habits, retail is shutting the doors …
What is B2C Commerce?
Business to consumer (B2C) commerce is a long-standing pillar of humanity. Since the earliest stages of civilization, humans have bought and sold goods from one another. …
B2B Commerce & Marketing Budgets in 2021
With the pandemic shifting every aspect of how we do business, marketing budgets in 2020 saw an impact as well. Not only were companies looking for …
Case Study: Pure Waste’s New Ecommerce Site
In our latest case study, we go behind the scenes on Pure Waste’s new eCommerce site delivered by Vaimo.
What is D2C Ecommerce?
D2C (direct-to-consumer) eCommerce is on the rise. Recent data suggests that while only 4% of millennials prefer D2C brands over traditional retailers, this grows to a …
Connect with Vaimo at the Adobe Summit 2021
This free virtual event will be held next week from April 27-29th. Register here.
The Business Value of Adobe Content Management
The perfect storm continues to brew for businesses looking to improve their omnichannel retailing experience. COVID has accelerated the rush to digital at an incredible rate, …
The Second Coming of Conversational Commerce
Conversational commerce has been shaping consumer expectations around brand interactions and will continue to do so. As consumers become more reliant upon digital conversations, what they …
Magento Commerce and Adobe Experience Manager: How 1+1 = 3
In 2019, retail eCommerce sales worldwide were equivalent to $3.53 trillion USD. By 2022, eCommerce revenue is projected to grow to $6.54 trillion USD. With the …
Digital is Better, Says COVID-19
With vaccines becoming more readily available, it’s easy to imagine a future in which life returns to normalcy. However, while we may return to many of …
Pre-Loved Commerce: How Used Online Marketplaces are Taking Over
In recent years, a new shopping trend has emerged among younger generations: thrifting. Thrifting, or purchasing secondhand goods, has entered the mainstream and has become increasingly …
Ramadan Ecommerce in 2021
One thing is clear regarding Ramadan in 2021: the biggest shopping day for B2C commerce in the MENA region will increasingly take place on laptops, phones, …