Digital multi-brand strategy
Grow your brand portfolio without growing the cost
Your portfolio should pay for itself
Running many brands without a shared digital strategy is expensive. We help multi-brand organisations decide what to share, what to keep distinct and how each brand should show up online so the portfolio runs lean and its scale starts paying for itself.
What we deliver
North star experience definition: a shared experience vision for the whole brand portfolio
Multi-brand experience design: reusable UX and UI systems that keep each brand distinct
Experience and roadmap alignment: clear priorities on what to standardise and what to differentiate
Brand experience playbooks: practical rules global teams can actually work with
Test and learn at portfolio level: better performance without fragmenting the experience
How Lippert united their 30+ brands under one customer-first architecture
Rapid growth left Lippert with dozens of disconnected brand sites, unclear brand roles and mounting complexity.
The answer was a customer-first brand architecture.
Working with Vaimo, Lippert mapped over 50 brands by how customers actually see them and defined a strategic model: key brands keep standalone sites while others sit under Lippert.com.
Now Lippert has a scalable foundation built to consolidate, launch brands faster and grow globally.
Want to learn more?
PJ Utsi, Co-Founder & Chief Creative Officer at Vaimo
Talk to the experts today
Reach out to PJ Utsi, Co-Founder & Chief Creative Officer