Why paying for hours works against you
With hourly billing, you pay for time spent, while the value delivered is harder to measure.
When you can’t easily measure value, you default to comparing what you can: hourly rates. A lower rate looks like a saving, but a cheaper hour doesn’t necessarily mean better work or faster delivery and the outcome you need gets less attention. Before long, reviews turn into debates about timesheets rather than progress.

If you sign off on digital spend, you can see the activity you pay for. What actually improves is much harder to see.



