From requirements to selection: Choosing the right headless CMS
You’re ready to find the right headless CMS for your organization. Maybe you’ve already done some homework and sat through demos. Or perhaps you are still …
Right to Repair: What you need to know about the EU’s new legislation
For decades, the relationship between brands and customers ended at checkout. Once a product broke, the path forward was simple: buy a new one. But that …
Vaimo strengthens Nordic leadership with appointment of Michael Sullivan as Experience Director
Stockholm, Sweden, 19 November 2025 – Vaimo, a full-service digital experience agency, is happy to share that Michael Sullivan has joined the team as Experience Director, …
Q&A: Highlights from our AI Assistant Masterclass
We hosted a Masterclass webinar about how to use our Vaimo AI Assistant to increase in-store sales and boost customer loyalty. PJ Utsi, Co-Founder and Chief …
Visual search, personalization and better service: 3 ways AI is creating smarter shopping experiences
We’ve spent years obsessing over keywords, product descriptions, and conversion funnels. But here’s the truth: your customers don’t think in keywords. They think in questions, feelings, …
AI assistants in retail with PJ Utsi, Chief Creative Officer & Co-Founder at Vaimo
Interviewed by Renetta Kõrre, Senior Content Writer at Vaimo As co-founder at Vaimo, PJ Utsi has been with the company since its inception in the summer …
Top questions about GEO, answered
Niclas Cullberg is a seasoned strategist and consultant at Vaimo with deep experience across digital transformation, customer experience, and marketing services. At Vaimo, he operates as …
Vaimo chosen by Kustom to elevate Adobe Commerce & Magento Open Source checkout experiences
Stockholm, Sweden, 4 July 2025 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, is delighted to announce that it …
Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
Digital transformation in the food & beverage industry: how new technologies are serving innovation
Today’s food and beverage (F&B) industry bears little resemblance to the one of just a decade ago. Connected sensors monitor fermentation processes in real time, predictive …
Unlocking efficiency in food and beverage: The power of GDSN
Managing product data in food & beverage can feel like keeping plates spinning in a storm. One outdated allergen entry here, a mislabeled pack size there—and …
Personalization in luxury retail: 3 tips and practical steps
In luxury retail, personalization is essential for discerning customers, especially as premium shopping moves online. With 132 million Americans purchasing luxury products online in 2024 (projected …
