Vaimo brand centre
The Vaimo brand, ready to use.
Everything a partner, a publisher or a colleague needs to show Vaimo correctly: the logo in every approved form, the colours with their values, the type and the words. Download what you need. If it is not here, ask.
Logo
One logo: the symbol and the name together
The Vaimo logo has two parts: the symbol, four leaves in a yellow-to-orange gradient forming an X, and the name, VAIMO. The files below keep them at a fixed size and distance from each other. Use them exactly as they come. The name never appears without the symbol. The symbol on its own is a graphic, an avatar or a favicon, and never stands in for the logo in a header or a footer.
Writing the name. In running text the company is Vaimo: capital V, the rest lowercase. Never VAIMO, never vaimo. The capitals in the logo are a drawing, not a spelling, and labels set entirely in capitals are exempt too.
Colours
The violets and the yellow are the brand
Grey gives structure. Body text is set in the dark grey, not in black. Yellow is used once per page, as a fill, a rule or an edge; as text it is only an eyebrow, a display numeral or one word in a headline. A lighter step is each colour at 80, 60, 40, 20 or 10% over white, derived from these values and never invented.
Vaimo Yellow
#F5B000
The accent. Eyebrows, the footer bar, callout edges, chart marks. Pantone 130C.
English violet
#4B3F72
The brand’s colour in the mid range. Panels and tints. Pantone 7671C.
English violet dark
#2E2646
Dark grounds: covers, dividers, footers. Headings on light. Pantone 2695C.
Yellow 20
#FCE8C6
The published tint of yellow. Highlight fills, callout backgrounds. Pantone 7506C.
Jet
#333333
All body text. Softer than black, and the reason text never sits in #000. Pantone Black C.
Black
#1A1A1A
Headings on light grounds, and the name in the logo. Not for body text. Pantone Neutral Black C.
D8D8D8
#D8D8D8
Structure: rules, dividers, borders, quiet backgrounds.
White
#FFFFFF
The ground. Every content page is white; violet marks a break.
Red, green and blue exist in Vaimo’s products and slides as status colours: red and green for pass and fail, blue for labels. They are not brand colours and are not part of this palette. Pink, teal and orange are off-palette. The names above are Vaimo’s working names; the hex and Pantone values are the brand.
Typography
Inter in three weights, and one serif accent
Inter carries everything. Regular for body, Medium for every headline, SemiBold for emphasis and labels. Headlines are never Bold: a Vaimo headline stands out by size, colour and space. Roboto Serif Italic marks text that is not the brand’s own voice: a numeral, the one word a headline turns on, or a quotation in full.
Aa
Inter
Google Fonts, open licence. Load 400, 500 and 600 only.
Helping businesses grow
Regular 400 · body
Helping businesses grow
Medium 500 · headlines, titles
Helping businesses grow
SemiBold 600 · emphasis, labels
where commerce, content, data and activation meet
Roboto Serif Italic 400 · accent
Rules
Sentence case everywhere. Title Case is not used.
Capitals only for small labels, and then with letter spacing.
No Light 300, no Bold 700, no third typeface.
Serif italic for one word per headline at most, never for running text.