Quick overview

Learn how to treat the AI agent user journey

You’ll understand what happens when an AI agent tries to transact in your systems, and where most commerce stacks quietly fail. We’ll walk through the end-to-end agent-driven transaction journey so you can identify gaps before they become lost revenue.

Turn AI from a visitor to a buyer

AI platforms are no longer just discovery tools, they are beginning to execute transactions. Learn how AI agents interact with commerce systems, what they need to complete purchases, and how to make sure your infrastructure supports secure execution.

Build and power your own agents

The same foundations that support external AI agents can enable you to deploy your own. Discover how to future-proof your architecture so you can embed agent experiences into your owned channels, creating efficiency, control, and new revenue streams.

The transaction layer of agentic commerce

Discovery is changing. But are you ready for what happens after customer intent?

AI is quickly changing how customers discover products. But the real difference happens when an AI agent needs to validate data, interact with your systems, and complete a transaction on behalf of a customer.

That’s the layer most organizations aren’t prepared for.

In this masterclass, Vaimo and Bluestone PIM break down what the agent-driven transaction journey actually looks like and what it means for your business.

You’ll learn how to:

By 2030, the global B2C retail market could see $3 to $5 trillion in orchestrated revenue from agentic commerce.

Src: Mckinsey – The agentic commerce opportunity – Oct 2025

AI-ready product data

Ensure AI agents can access and validate your product data, without breaking your existing architecture.

Secure the agent experience

Enable secure, reliable agent-driven transactions across commerce platforms and backend systems.

Enable external agents

Support external AI agents (like ChatGPT or Google experiences) without losing control of your brand or margins.

Own the agent experience

Embed your own AI agents into owned channels to drive efficiency and new revenue streams.

Future-proof your tech stack

Prepare your organization and tech stack for agent-driven revenue before your competitors do.

Meet your Masterclass hosts

Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo

Henrik Feld-Jakobsen is Chief Strategy Officer at Vaimo, leading strategy, experience consulting, and AI and agentic commerce initiatives. Henrik helps organizations separate real business value from short-lived hype. Henrik works hands-on across commerce, content, and data to translate emerging technologies into measurable impact.

Morten Næss, Chief Product & Innovation Officer, Bluestone PIM

Morten Næss is Chief Product and Innovation Officer at Bluestone PIM, leading product strategy for a composable, API-first PIM platform used by global brands. With over 20 years in e-commerce and SaaS, he specializes in modern architectures, MACH principles, and scalable product data foundations that enable long-term growth.

Alec Bedzir, Solutions Consultant, Vaimo

Alec Bedzir has 17 years of experience in engineering and technical architecture, helping more than 50 brands design and scale complex commerce ecosystems. His work focuses on agentic commerce patterns and introducing autonomous AI responsibly into modern architectures to drive practical, scalable innovation.

Learn the basics: What is agentic commerce?

Last time, we explored what agentic commerce really is, what’s practical today, and what organizations should be preparing for next.

Our very own Chief Strategy Officer, Henrik Feld-Jakobsen, talks about how agentic systems are reshaping customer journeys and redefining digital commerce. Find out how to turn agentic commerce into a comeptitive advantage for your business.

Get a free agentic commerce readiness assessment

Reach out to Henrik Feld-Jakobsen, Chief Strategy Officer, directly at [email protected] or use the form below. We work hand-in-hand with you to evaluate your data maturity, platform capabilities, and AI readiness, building a practical roadmap and business case tailored to your unique goals, operations, and budget.

Agentic commerce is the next shift. We make sure you’re ready for it.

We know that navigating this shift can feel complex. That’s why we bring together experts across strategy, technology, data, and experience design to help you move confidently into agentic commerce. Read our thought pieces below!

Masterclass: Preparing your tech stack for agentic commerce

How to enable AI agent transactions and build customer experiences in ChatGPT, Google & beyond

Date: March 12, 2026

Time: 15:00 CET | 9:00 AM US EST

Quick overview