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Online Masterclass
Following strong demand from our European audience, we're bringing this Masterclass to the US. Managing a portfolio of brands used to be a challenge of consistency and control. Today, it is something more urgent. AI has fundamentally changed how customers discover, evaluate, and choose brands. In a world where a conversational query replaces a search result, and a recommendation replaces a product listing, the question is no longer whether your brands are well-managed. It is whether they are even part of the conversation.
In this Vaimo Masterclass, PJ Utsi of Vaimo and Elisabeth Clark of Lippert explore what multi-brand strategy actually requires in the age of AI, and how forward-thinking organizations are turning a complex portfolio into a competitive advantage.
Understand why AI discoverability has made brand clarity a commercial priority, not just a marketing one
Learn how leading enterprises serve each brand's identity while sharing infrastructure
Walk away with a practical path from fragmented brand management to a networked portfolio
How AI has changed the rules of multi-brand strategy, and what that means for brand visibility and discovery
What an LLM-optimized brand portfolio looks like and how leading organizations are building one
Real-world experience from Lipperts Director of Web Strategy & Digital on managing a multi-brand portfolio at scale
PJ Utsi, Co-Founder & Chief Creative Officer
As a digital commerce enthusiast with a creative heart and a technological mind, PJ has been at the forefront of multi-brand strategy, AI and retail transformation for years. He has witnessed how AI can revolutionize the shopping experiences, and has shared his insights as an action-oriented strategist and tech evangelist with a wide audience.
Elisabeth Clark, Director of Web Strategy & Experience, Lippert
Elisabeth Clark is the Director of Web Strategy & Experience at Lippert, where she orchestrates the digital presence and user experience for a global portfolio of over 50 websites. A leader in digital transformation, she specializes in building scalable, customer-centric frameworks that turn architectural complexity into seamless brand stories.
CJ Pace, Product Marketing Manager, Contentful
Cj Pace is a Product Marketing Manager at Contentful with a track record of bringing complex digital products to market at global scale. His experience spans launching worldwide gaming experiences at Activision, driving enterprise analytics adoption at Tableau from Salesforce, and now leading go-to-market strategy for composable content platforms and AI-driven personalization.