How a content strategy drives sales & growth
01
How can content increase traffic?
- Organic search?
- Paid search?
- Social and word of mouth?
- Stores?
02
Content can boost traffic by…
- Improving SEO and driving organic traffic
- Creating better landing pages for ads
- Making it easier to create relevant content on social and email
- Helping connect digital and physical
01
How can content increase conversion?
How can we make all visitors:
- Stay longer?
- Engage more?
- Keep returning?
- Make a purchase?
02
Content can boost conversion by:
- Increasing time on site, with more pages and interesting content
- Increasing engagement
- Increasing return visits
- Building interest and trust
01
How can content increase retention?
How can we make existing customers:
- Buy again?
- Spread the word?
- Become more loyal and part of the tribe?
02
Content can boost retention by:
- Improving the general flagship experience (to mimic brick & mortar per city/market)
- Providing stories and tales to share with friends
- Giving the tribe an on-site experience to gather around