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Our readiness audit services

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+15 years of experience
+400 successful projects delivered

Is your website ready for how customers search, shop, and experience online shopping?

Gone are the days of clicking links. Shoppers are now getting answers and recommendations from platforms like ChatGPT, Google’s AI Overviews, Perplexity.ai, Claude, and Bing Copilot.

It seems like in just a few short months, the rules of SEO and now, GEO (generative engine optimization), changed completely.

Our readiness audits help you understand where you improve your website, including generative search visibility, content quality, user experience, and site performance.

Effective SEO/GEO optimization relies on three pillars

Staying competitive in SEO/GEO requires authority (backlinks), relevance (quality content), and accessibility (strong technical SEO). If a site is technically sound, this means there are no issues with pages being crawled or indexed. If there’s any technical concern, it’s performance. That leaves content as the weakest of the three pillars today.

Authority via backlinks

  • Growing
    backlink profile
  • Acquisition of
    new domains
  • Brand halo
    growing
  • Dedicated link building actions

Relevance via quality content

  • Good PDP
    content
  • Content on
    categories
  • Consistent
    blog content
  • Support recrawls
    and attract traffic

Technology via performance

  • Good indexation
  • Very strong technical SEO/GEO foundation
  • Constant monitoring
  • Performance

We created readiness audits to help you connect with your customers in the age of AI

By focusing on the intersection of commerce, customer experience, and technology we can delivery a full overview based on your needs.

GEO-Ready Audit

We go beyond technical SEO/GEO and include content and a long-term growth strategy based on competitor analysis, for a comprehensive and holistic approach to organic traffic growth.

What you get

  • Prioritized list of action items for development
  • Reports from SEO audits and GSC/Bing tools Webmaster Tools analysis
  • Competitor benchmark report
GEO-Ready Audit

Content Audit

We offer a strategic review of your website’s product, category, and informational content to evaluate how well it aligns with GEO/SEO best practices and the user intent of your customers.

What you get

  • Content audit with GEO/SEO insights
  • Keyword mapping tailored to buyer intent
  • Meta and heading structure guidance
Content Audit

UX/UI Audit

We offer a UX/UI-focused evaluation of your website’s layout, navigation, design, accessibility, and user interactions to ensure a seamless and conversion-friendly experience.

What you get

  • UX/UI audit for design, nav, and mobile
  • Layout and interaction improvement tips
  • Accessibility checks per WCAG/ecommerce standards
UX/UI Audit

Performance Audit

We evaluate your website’s speed, responsiveness, and technical efficiency to ensure optimal user experience, performance, GEO/SEO rankings, and search engine crawlability.

What you get

  • Site speed audit with CWV benchmarks
  • Server, script, and media diagnostics
  • Technical recommendations for improving load times, caching, and overall performance
Performance Audit

Our approach: The optimization cycle

Our approach centers on assessing, aligning, optimizing, and monitoring to ensure that we meet your expectations on expectations, timeline, and budget.

Analyze

In depth platform assessment, audits, research, checklists

Prioritize

Evaluation around meaningful, categorized and condensed results

Report

Prioritized list of projects, action items and quick win fixes

Implement

Our developers implement fixes and optimizations

Monitor

Monthly monitoring to prevent regression and keep the momentum

Masterclass: GEO and AI search — Become the brand AI recommends

On Thursday, August 28, 2025, at 15:00 CEST, we are hosting a masterclass webinar all about GEO. This masterclass covers:

  • What is GEO and how it differs from SEO
  • How to make sure your brand gets recommended above others in AI search
  • How to track and assess your content’s impact in AI search

Remember, if you can’t make it our webinar, we’ll send you a recording afterwards!

GEO and AI search masterclass webinar »

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How Vaimo can help

Since 2009, we have years of hands-on engineering for digital brands and retailers. We don’t just give you SEO recommendations, we make them actionable. We have a deep understanding of your platform’s technical limitations and capabilities, and we implement the improvements together with your tech team.

We measure real-world impact in tools like GA4, Adobe Analytics, or your preferred stack.

We link SEO work directly to business goals, whether that’s sales, conversions, or product discoverability.

Let’s get in touch

Reach out to Niclas Cullberg, Strategy Consultant, directly at [email protected].


Niclas Cullberg photo

Our success stories

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    Kekkilä-BVB

    Discover how Vaimo helped Kekkilä-BVB go from manual to automated product management with Akeneo Enterprise Edition.

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  • Elon’s AI assistant

    Read about the AI-powered sales tool that makes in-store salespeople even better equipped to provide fast, accurate and personalised service.

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  • image on bedroom with bed with white sheets and brown throw on hardwood floor

    Tarkett composable commerce implementation

    Tarkett partners with Vaimo to pioneer their D2C ecommerce journey, to connect directly with customers while expanding across markets.

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