Beyond Hello < First Name >: Personalization that actually works
In a nutshell: Many businesses are still in the early stages of meaningful online personalization Low login rates create a major barrier to gathering the data …
Digital transformation in the food & beverage industry: how new technologies are serving innovation
Today’s food and beverage (F&B) industry bears little resemblance to the one of just a decade ago. Connected sensors monitor fermentation processes in real time, predictive …
Unlocking efficiency in food and beverage: The power of GDSN
Managing product data in food & beverage can feel like keeping plates spinning in a storm. One outdated allergen entry here, a mislabeled pack size there—and …
Personalization in luxury retail: 3 tips and practical steps
In luxury retail, personalization is essential for discerning customers, especially as premium shopping moves online. With 132 million Americans purchasing luxury products online in 2024 (projected …
Why accessibility overlays aren’t a quick fix
One of our clients recently added an accessibility plugin to their website. I was asked to evaluate whether this tool actually helps in any way. Since …
4 Reasons to invest in accessibility
Digital accessibility is a hot topic right now, especially in Europe, with the European Accessibility Act (EAA) coming into effect on June 28, 2025. In the …
How advanced data analytics is improving furniture ecommerce in 2025
The modern furniture showroom has changed dramatically in recent years. Spaces once filled with customers testing sofas and measuring coffee tables have evolved into hybrid …
Selling furniture through social media: The ultimate guide to social commerce for home furnishings retailers
For furniture and home décor retailers, social commerce represents an untapped goldmine of opportunity. As platforms like Instagram, Pinterest, and TikTok expand their shopping capabilities, consumers …
The intelligent showroom: AI recommendations for furniture retailers
Furniture shoppers want more than just products—they want complete design solutions that make sense for their homes and lives. This shift creates both challenges and opportunities …
Vaimo acquires Zendesk agency, HelpHouse
Stockholm, Sweden, February 13, 2025–Vaimo, a full-service digital experience agency, announced the acquisition of HelpHouse, a company specializing in customer service solutions and Zendesk. This acquisition …
Vaimo partners with Bluestone PIM to expand tailored product information management solutions
Stockholm, Sweden, February 5, 2025–Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, is pleased to announce its new partnership with …
Meet our Media Performance Accelerator solution
Are you struggling to unify fragmented data across multiple advertising platforms with behavioral data, while using Adobe Analytics? You’re not alone. While Adobe Analytics provides sophisticated …
