How Kekkilä-BVB automated their product information management with Vaimo

The challenge: Manual product management held back global potential

Kekkilä-BVB, a leading company in the horticulture industry, provides growing media products and services to over 100 countries worldwide. With their diverse brand portfolio of specialized mixes, however, came a fundamental operational challenge: product information management.

Their product information was fragmented across countless files and spreadsheets.

This meant that teams had to spend valuable time:

• hunting for information,
• manually updating multiple databases, and
• dealing with the inevitable human errors.

Scattered product information was a strategic barrier that prevented them from expanding into new markets.

Without a unified solution, Kekkilä-BVB risked falling behind competitors who could move faster and more efficiently in bringing products to market.

The results: Measurable impact across operations

Vaimo and Kekkilä-BVB worked closely together throughout the implementation process to ensure the best results.

Here are the results of the project:

• The transition from manual data management to Akeneo Enterprise Edition significantly reduced the time required to find and update product information while minimizing errors.
• The system successfully integrated with five localized website catalogs, prepared 5,100 SKUs for distribution from their total catalog of 6,700, and enabled content management across 16 languages.
• Key processes became automated, including PDF document generation and Bill of Materials (BOM) calculations for public declarations.
• By unifying diverse operational methods across the organization, the Akeneo implementation created consistency from substrate recipes to product specifications. This standardization accelerated both product creation and enrichment processes.

Overall, the solution successfully addressed the core challenge of disconnected systems while providing a scalable platform that could grow with the business.