Pihatukku & Vaimo - a new online store for long-term growth

PihaTukku

Pihatukku constructs and sells quality cottages, sheds, log cabins, and saunas. Owned by the Finnish family-operated company, Salvos, the company has built over 2,000 buildings and provides materials as well as installation services. The company works with the best-known, local product manufacturers.

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Areas
B2C

Achieve eCommerce growth

Salvos had been growing exponentially and knew that in order to remain competitive, it had to move online. Though Salvos lacks physical stores, the company owns a factory and operates through sales representatives and re-sellers. Before meeting Vaimo, Salvos had a non-transactional informative web page. Salvos chose Vaimo to create their first-ever web shop for their brand, Pihatukku, because of Vaimo Finland’s glowing reference list. Vaimo was also chosen because of our in-house modules and features which meant that nothing needed development from scratch. Salvos needed the online store to offer a wider range of products in order to continue its strong growth trajectory.

pihatukku
39%
Increase in sessions
36%
Increase in users
40%
Increase in page views

The solution

360-Degree digital experience

Vaimo built a solid solution with a modern look for Salvos’ Pihatukku brand using Magento’s out-of-the-box features in sync with Vaimo’s modules and functionality. The design, look and feel, and usability of the store is built with an engaging user experience as the end goal. Vaimo’s strategy team installed Hotjar, a powerful site optimisation solution, to help Salvos increase their conversion rate and improve overall performance. The solution allows Pihatukku employees to easily change up content on the site and modify campaigns, whilst the Vaimo Badge Manager helps Pihatukku to label products as ‘popular’, ‘discount’, or ‘new’.

“We have a great working relationship with Vaimo and we’re very happy with the service we’ve received. We’re especially happy with the self-service opportunities the web shop provides to our customers; our customers can now compile and customise a sauna online, without needing help from a physical sales representative.”

Pete Lohi

eCommerce & Wholesale

Pihatukku

Quick and efficient delivery

The project was complete in a mere 2.5 months, with Vaimo Project Manager, Juha Pyrrö, describing it as “smooth and easy.” The Salvos team was knowledgeable, and had concise and ambitious goals. The Salvos team was pleased with the design and discovery workshops, and as a result, the implementation was relatively fast. The Vaimo and Salvos teams fine-tuned the project to ensure a smooth project and go-live.

In the future, the company plans on considerable growth, and fast. So, a full overhaul of their systems is currently in the works. Salvos is currently building an ERP system which Vaimo will then integrate with the Pihatukku web shop. After experiencing some hurdles in the business a few years ago, the family-owned business have now created a success story with heart. The grandfather of the family founded the company to build quality saunas and cottages, and today, the company is fulfilling that aim and delivering exceptional online digital experiences in the process.

Pihatukku & Vaimo eCommerce Magento site

Features implemented

  • Integration with payment portal, Maksuturva
  • Vaimo CMS3
  • Facebook Pixel (copy of your catalog in FB)
  • Google Tag Manager
  • Smilee chat service
  • Newsletter pop-up
  • Vaimo Badge Manager

Want to outshine your competitors?

As one of the leading solution providers for Magento Commerce, Vaimo builds digital experiences exclusively on the Magento platform. As a Magento Global Elite Partner, our international staff is composed of the most knowledgeable experts in omnichannel and Commerce.

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