Adobe Commerce vs Magento

In 2018, Adobe acquired the ecommerce platform, Magento Commerce. Magento, a market-leading ecommerce platform, was a natural addition to Adobe’s suite of Adobe cloud services. Adobe’s and Magento’s shared vision of digital experiences bridged the Adobe Experience Cloud with ecommerce.

Adobe launched cloud-based Adobe Commerce in 2019. Since the acquisition, Adobe has solidified its standing at the forefront of digital experience trailblazers. Earlier this year, Forrester named Adobe a leader in the 2022 Forrester Wave: Digital Asset Management. The 2022 Gartner Magic Quadrant for Digital Commerce recognized Adobe as a leader for the sixth consecutive year.

For Adobe devotees and Magento evangelists alike, the confluence of Adobe and Magento means elevated shopping experiences across industries and channels. Discover what Adobe Commerce can do for you, whether it’s a good fit for your ecommerce business, and how it measures up in the marketplace.

What is Adobe Commerce?

Adobe Commerce is a flexible and scalable end-to-end ecommerce platform. Retailers can manage, personalize, and optimize the commerce experience across touchpoints and the entire customer journey, from the initial purchase to post-purchase engagement.

Adobe Commerce also integrates seamlessly with Adobe Experience Cloud, allowing you to manage all your ecommerce content in one place.

What is Magento?

Released for public use in 2007, Magento was an open-source ecommerce platform written in PHP and available to download for free. Developers could download the software, implement their own modules, and build upon the functionality.

Historically, Magento offered the free Magento Community edition and the Enterprise edition, a paid version of the platform that came loaded with features and functionality out-of-the-box.

Magento was an on-premise product before they launched Magento Commerce Cloud in 2016.

After Adobe acquired Magento, Magento Community became Magento Open Source, and Magento Enterprise became Adobe Commerce. Merchants and developers can still use Magento Open Source to self-host and customize their ecommerce solutions.

Magento Commerce VS Magento Open Source

Open Source vs. Adobe Commerce

Magento Open Source remains the publicly available, free version of its premium counterpart, Adobe Commerce. Both platforms provide a rock-solid foundation for an ecommerce store with some notable differences.

The two versions both provide responsive web experiences across devices, payment options, checkout, shipping, and site administration. While Magento Open Source offers enough basic functionality to get an ecommerce store up and running, the options are sparse.

Adobe Commerce comes loaded with heavy hitters such as a B2B suite, ElasticSearch, CMS, customized shipping options, advanced cloud features, and a plug-and-play integration with Adobe Experience Manager.

Magento Open Source vs Adobe Commerce

Adobe Commerce vs Adobe Commerce Cloud

When Adobe released Adobe Commerce in 2019, the ecommerce platform was named “Adobe Commerce Cloud.” Since then, Adobe rebranded the platform simply as “Adobe Commerce,” with cloud hosting still included in the product.

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Adobe Commerce pricing

Just like Magento Enterprise Edition, Adobe Commerce operates based on a licensing fee for the use of the software. Adobe Commerce pricing depends on the size, forecasted annual turnover, and the gross annual turnover of your business.

Apart from the licensing fee, you will need an in-house developer team or agency to create, deliver, and maintain your Adobe Commerce store. The total price will vary depending on the complexity, design, integrations, average order value (AOV), and features of your online store.

For an enterprise-level build, allow for a 6-8 month development cycle, with an approximate budget of $500,000.

Get a price estimate for your project

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The key benefits of Adobe Commerce

Flexibility and extendability

Historically, Magento was always the most flexible ecommerce platform on the market. Today, you can use Adobe Commerce for many diverse scenarios because the capabilities remain extraordinarily flexible.

In fact, Adobe Commerce is far more extendable than Magento because it offers support for external services. Previously, custom modules would sit within Magento and could lead to a loss in system performance. Now, the structure allows you to build modules externally and sync them via API’s, much like a composable approach.

Back-end power and efficiency

Adobe Commerce boasts a robust back-end with the ability to host thousands of SKUs and auto-scale to meet high volumes of traffic. The platform allows you to manage multiple business models, while built-in extensions and AI-driven workflows streamline the front-end and back-end processes.

The strong backend is an excellent match for your composable or headless project.

Omnichannel commerce

Adobe Commerce allows you to host multiple brands, sites, and channels, including hybrid B2C/B2B stores, from a single backend. The platform lets you reach all audiences with the best-of-breed tools and infrastructure to craft seamless experiences. Reduce manual and repetitive tasks for your team while providing relevant engagement, options, and efficiency for your customers.

If your business works with multiple stores, languages, channels, and physical stores, Adobe’s omnichannel capabilities will tick the box.

Integrated B2B functionality

Adobe makes day-to-day management simple and convenient for your B2B buyers by giving them the power to manage their business accounts frictionlessly.

Here’s what Adobe’s B2B suite includes:

  • Customer portal
  • Ability to set up multiple levels of buyers with special roles and permissions
  • Track orders and quotes
  • Set purchase approval rules
  • Manage credit
  • Customer-specific catalogs, targeted content, pricing, and promotions
  • Quick order forms
  • Ability to upload lists of SKUs
  • Create saved shopping lists
  • Request quotes
  • Seller assisted shopping
  • Limitless Scalability


Adobe Commerce comes loaded with out-of-the-box features that give your store agility and speed to market. Whether you’re forging a brand new sales channel, launching new products, altering the structure of your business, or even expanding to a new market, speed is a crucial component. In digital commerce, speed means staying ahead of the competition and driving sales.

Adobe Commerce allows you and your team to focus on essential things, like strategy and innovation. The powerful and flexible back-end allows you to adapt, configure, and customize your customer experiences without time-consuming implementation work.

Plus, keep in mind that Magento boasted a robust ecosystem of specialized partners, developers, and experts worldwide. Adobe Commerce still holds a strong community and has a broad segment of experienced partners at the low to mid-tier, with fewer partners at the enterprise level. This means you have an ecosystem of Magento wizards to assist your project.

Headless and composable compatibility

As one of the market’s most flexible platforms, Adobe is a great building block for a headless approach or a hybrid composable model. Here’s why:

Magento started out by supporting modules and extensions within its application. Over the years, Magento began working on its headless architecture by allowing clients to run their front end and connect to an external content management system (CMS).

In addition, Magento has always offered seamless integrations with catalog management, search, product information management (PIM), and more.

As a result, Adobe Commerce is a great candidate for a composable approach because it allows for external functionality, tools, and services that will scale with your build. We’ve worked with numerous clients that have used Adobe’s powerful backend in their composable or headless solutions.

What are the benefits of going headless or composable with Adobe Commerce?

Adobe offers a robust and pivotal building block for a hybrid composable or headless solution. Specifically, a composable approach ensures that the ecommerce engine, Adobe, is not the heart of the solution. This means that Adobe will not become bloated due to processing everything within the ecommerce solution.

With a composable approach, you would take advantage of the most powerful part that Adobe Commerce provides—the backend.

Headless with Magento

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Is Adobe Commerce right for my business?

Adobe Commerce is an excellent fit for medium-to-large sized businesses that requires a tried and trusted ecommerce platform that’s known for its extendability, fluidity, and flexibility.

The full-stack ecommerce platform offers a feature-rich, modular environment that integrates strongly with well-known supporting technologies needed for a headless or composable approach. This sets Adobe Commerce apart from other ecommerce platforms: you pick and choose exactly what you need from the powerful platform—there are no limits.

If you’re looking for a modular, best-of-breed approach but you’re not ready to go down the fully agile, composable delivery engine route—look no further than Adobe Commerce. The platform can easily take you to new markets, channels, and technologies.

Even for startups or smaller businesses that require extensive customizations, Adobe Commerce is still a great choice.

Adobe Commerce is the right choice for your business if you need:

  • Multi-site, multi-language, and multi-currency
  • Faster time-to-market for new features
  • The ability to grow quickly
  • A more feature-rich selling experience, including upselling and cross-selling

Related Reading: Magento Open Source vs Adobe Commerce: Pros and Cons

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Vaimo’s journey with Magento & Adobe

Our journey with Magento started in 2008 when we worked exclusively with the Magento platform. Here are a few of the highlights:

  • 2012 – Magento Fast & Emerging Partner of the Year
  • 2013 – Magento Spirit of Excellence Award
  • 2015 – Magento Ecommerce Partner of the Year, EMEA
  • 2016 – Magento Omnichannel Partner of the Year, EMEA
  • 2017 – Magento Digital Commercial Partner of the Year, EMEA
  • 2017 – Magento Global Elite Partner
  • 2019 – Adobe Digital Experience Solution Partner of the Year
  • 2019 – Adobe Global Elite Partner
  • 2020 – Adobe Gold Partner
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Founded in 2008, Vaimo’s ecommerce experts worked with the Magento platform from the start. Vaimo and our clients have won multiple awards and become trailblazers in the ecommerce community. Vaimo’s client, Selver, became the first ecommerce grocery store on the Magento platform in 2015.

Since Magento launched Magento 2 in August 2015, we have delivered hundreds of Magento 2 projects globally to B2C, D2C, and B2B brands, retailers, and manufacturers. We also hold the highest Magento 2 developer certification level in the world.

  • 15+

    years of experience working with Adobe Commerce

  • 220+

    Adobe-certified experts

  • 400+

    Magento projects delivered

  • Gold

    Adobe Gold Partner

Our work

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  • Vaimo & Jack Daniels Magento eCommerce site

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    Brown-Forman is one of the largest American-owned spirits companies in the world, selling its products in over 160 countries. Jack Daniel’s Old No. 7 Tennessee…

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Want to jumpstart your Adobe Commerce ecommerce project?

The Vaimo Quick Launch Accelerator for Adobe Commerce helps you launch an enterprise-ready PWA ecommerce store within 12 weeks. With a Minimum Viable Product (MVP) approach, you can launch first, then continue to add complexity in multiple phases.

🚀 How does Quick Launch Accelerator work?

Step 1 – Accelerated Discover, Define & Design process
Step 2 – Setup & Development
Step 3 – Train, Prep & Test
Step 4 – Go-Live & Post-Launch
Step 5 – Ongoing – no need for a developer on staff, we take care of hosting, managing & maintenance

Discover our Quick Launch Accelerator


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