Saka
How Saka focused on their users and continuous growth
Vaimo supported Saka in developing a platform designed to scale in line with its market growth.
The client
Saka is a Finnish company that specializes in the automotive industry, primarily focusing on the sale of used cars, with a revenue of €761 million in 2024.
The challenge
As both market presence and customer base expanded, the limitations of the existing platform became evident. The previous systems were rigid and tied to specific vendors, creating bottlenecks and that delayed the launch of new initiatives. With the business scaling quickly, the demand for more dynamic and responsive site management became critical.
What we did
Vaimo supported Saka in developing a platform designed to scale in line with its market growth. The solution provides Saka with a competitive advantage through a flexible and scalable website, equipped with personalization features that enhance user engagement.
This is what we came up with.
A platform
designed to scale in line with its market growth
A new highly flexible and scalable website provides the foundation for future growth and market leadership, with a strong focus on accessibility and usability.
The full story
The challenge: Breaking free from bottlenecks and unscalability
Saka is a Finnish company that specializes in the automotive industry, primarily focusing on the sale of used cars, with a revenue of €761 million in 2024. As both market presence and customer base expanded, the limitations of the existing platform became evident. The previous systems were rigid and tied to specific vendors, creating bottlenecks and that delayed the launch of new initiatives. With the business scaling quickly, the demand for more dynamic and responsive site management became critical.
A scalable and flexible platform to help Saka’s continuous growth
Vaimo supported Saka in developing a platform designed to scale in line with its market growth. The solution provides Saka with a competitive advantage through a flexible and scalable website, equipped with personalization features that enhance user engagement.
The platform’s design and functionality are tailored to Saka’s requirements, ensuring a modern and visually appealing interface. It enables Saka to manage high volumes of traffic while delivering a seamless user experience.
The new user-friendly website has integrations via iPaaS middleware to and from source systems. The first launch of the website included logged-in features (MySaka) and personalized content orchestrated by Braze.
Main components of the delivery:
React (Next.js) frontend, hosted on Vercel
A web analytics audit and implementation
Frontend components hosted on Storybook
Consent management using CookieBot
The result
Vaimo delivered a comprehensive re-platforming project for Saka, designed to help them maintain their position as the leading dealer of used cars in the country. A new highly flexible and scalable website provides the foundation for future growth and market leadership, with a strong focus on accessibility and usability.
Vaimo successfully handled the complex launch of a new solution that required integrating multiple systems and data sources. The initial release also introduced key capabilities, including logged-in features and personalized content, enhancing both functionality and customer experience.
The project successfully delivered a cutting-edge platform that resolved key business challenges and positioned the company for future growth.
Development speed and agility improved
Faster rollouts and streamlined workflows
Internal teams gained greater autonomy and flexibility
Advanced CMS and personalization capabilities now support marketing objectives and user engagement
Optimized workflows enhance efficiency across teams
Scalable, adaptable, modern, high-performing design and platform provides a seamless user experience and a strong foundation for continuous innovation
“The expertise and dedication that Vaimo brought to the project have been truly transformative. Together, we achieved ambitious goals without compromise, building a strong foundation for future growth. The collaboration was seamless, and the results speak for themselves. With this platform in place, we are ready to accelerate innovation and take our business to the next level. The communication and the spirit of working together was greatly appreciated.”
Harri Haataja
Product Owner at Saka