Helping Stöckli gear up for AI search with a GEO audit
The client
Stöckli is a premium Swiss ski manufacturer, known for its craftsmanship, heritage, and high-performance gear trusted by professionals and passionate skiers alike.
The challenge
As search behavior shifts toward AI tools, Stöckli needed to understand whether their content was visible, trustworthy, and competitive in this new landscape.
What we did
Vaimo conducted a comprehensive GEO audit, delivering clear, prioritized recommendations to improve content performance across AI and traditional search.
A structured audit covering both content and technical SEO, focused on improving trust, authority, visibility, and overall discoverability in AI-driven search environments.
Strategic impact
The audit gave Stöckli a clearer understanding of how their content performs in an AI-first world, helping them refine their approach and strengthen their global digital presence.
20+ actionable recommendations across content and technical SEO
A clear prioritization of quick wins and long-term improvements
A stronger alignment between content, brand positioning, and search visibility
Strengthening social proof through reviews, testimonials, and real-world validation across the customer journey.
Highlighting athlete endorsements, partnerships, and brand heritage to reinforce Stöckli’s position as an industry leader.
Improving clarity and usefulness of content to better support customer decision-making.
Sharpening messaging to clearly communicate what sets Stöckli apart in a competitive market.
Ensuring content is structured and optimized for both traditional SEO and emerging AI search experiences.
“We decided to work with Vaimo because we are interested in growing our business internationally. The audit highlighted very specific pain points, and we were pleasantly surprised by the rich, detailed data and information. Thanks to Vaimo’s extensive team and knowledge of international markets, we felt confident about the collaboration.”
Julien Wisard
Head of Digital, Ecommerce & CRM at Stöckli