Estonia’s top retail news site, (owned by Äripäev), nominated 31 local ecommerce sites in 9 different award categories to win the award for the most user-friendly online store in Estonia.

Most user-friendly online shop in Estonia

The categories and nominees are:




On January 28th, at a conference titled “How to Improve the Client Experience in Online Retail?” the winner of the most user-friendly online store in Estonia will be announced. In addition, a special acknowledgment for each category will also be awarded. The finalists will be chosen by a panel of judges from the members of the Estonian eCommerce Union, which includes Märt Aab, Product Owner at Vaimo in Estonia. The judging board will choose the winner according to the following criteria:

  • How responsive is the site across different devices (mobile, desktop computer, tablet)
  • Overall design
  • Overall ease of usage and logical setup
  • Overall ease and clarity of finding delivery and returns information
  • Customer service and response time via telephone, chat, and email
  • Quality of product presentation (photos, special angles, etc.)
  • The efficiency and speed of the customer journey (number of mandatory fields to fill, etc.)
  • Speed of webpage

The panel of judges will analyze the different online shops in front of the conference attendees and will award a winner in each specific category and the Grand Prix Estonia Award to the best overall online store.

Vaimo is working together with many globally and locally well-known retailers, manufacturers, and brands to help them to succeed digitally. View some of our B2B and B2C clients globally and the work we are delivering to them. Or learn, what solutions we have delivered to well-known brands in Estonia, such as Selver and Kaubamaja.

If you are looking for a digital solution partner to help you with your online strategy, design, development of the B2B, B2C, D2C website or a PIM solution, don’t hesitate to contact Vaimo. We have also launched our Quick Launch Accelerator approach to eCommerce project implementation where we can help you to launch your B2B, D2C or brand online store/platform within 12 weeks using the best practices and the best industry tools.