1. ANALYSE AND FOCUS ON THINGS THAT WORK
2. SEGMENTATION AND QUALITY CONTENT
Our key goal for 2018 entails putting our prospects and clients at the centre of all that we do. At the end of 2017, we compiled our key personas that we will focus on throughout 2018. To establish our key personas, we looked at our available data and we segmented it, with a goal of understanding their challenges and interests. With a bevy of information available across different channels, it’s extremely important to provide your customers with relevant information. The best way to do that involves seeking a deeper understanding of your customers.
3. PRIORITISING PERSONALISATION
In 2018, we aim to personalise everything that we do (at least, as much as possible). We want to ensure that we don’t keep offering the same information repeatedly.