Vaimo
eBooks, guides & trends > Understanding customer data management

How to make customer data work for you

Our ebook is designed to help you understand customer data management and how to make it work for your business.

Our free ebook includes:

  • 5 ways to improve your customer data management
  • A look at popular customer data platforms on the market
  • Data privacy laws and the transition to first-party data

Don’t let GDPR regulations, outlawed 3rd party cookies, and rapid advances in tech get you down! Take charge of your customer data today.


Americas, Europe View project

How Rapala used a CDP to delight their customers

Rapala, a renowned manufacturer of fishing lures and other fishing-related products, asked Vaimo to help them successfully manage their huge data volume.
Vaimo integrated Voyado’s marketing automation and CDP system, empowering the Rapala team to generate delightful customer experiences across all channels in a data-driven way. This integration ensures that the Rapala team has a more efficient experience when it comes to updating products, content, and running promotions.

Read about Rapala »

Let’s get in touch

Reach out to Steven Volders, Global Director GTM Customer Data, Insights & Activation, directly at [email protected].


Steven Volders photo

Our success stories

  • Rapala fish lures

    Rapala’s headless commerce solution

    Vaimo built a new headless solution for Rapala on the Adobe Commerce Cloud platform. The project included a total brand refresh and introduced new modern functionalities.

    View project
  • Moomin PIM Ecommerce

    Moomin Characters

    A case study highlighting how Vaimo helped Moomin Characters integrate a PIM solution to save time and make smarter ecommerce decisions.

    View project

  • Elons AI assistent

    Read about the AI-powered sales tool that makes in-store salespeople even better equipped to provide fast, accurate and personalised service.

    View project

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