How Rapala used a CDP to delight their customers

Rapala, a renowned manufacturer of fishing lures and other fishing-related products, asked Vaimo to help them successfully manage their huge data volume.
Vaimo integrated Voyado’s marketing automation and CDP system, empowering the Rapala team to generate delightful customer experiences across all channels in a data-driven way. This integration ensures that the Rapala team has a more efficient experience when it comes to updating products, content, and running promotions.

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Let’s get in touch

Reach out to Steven Volders, Global Director GTM Customer Data, Insights & Activation, directly at [email protected].

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