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Online Masterclass
The ambition is clear: more markets, more channels, content that works harder and travels further. What holds most teams back is not ideas. It is the setup behind them. At the same time, AI, LLMs, and GEO are reshaping how brands get discovered. The teams that get both right move faster, reuse more, and turn content into a real competitive advantage.
In this Vaimo Masterclass, Jonathan Tate and Kathrine Pascua explore what scalable content operations actually look like in practice, how AI and data are reshaping what content teams need to do, and what you can start doing today to build a setup that actually scales.
Learn what a scalable content setup actually requires, and where to start no matter where you are today
Understand what AI should handle and what humans should own, and how that balance unlocks content at scale
Walk away knowing how to let data guide your content decisions, so you focus on what actually drives traffic and sales
The setup
What a scalable content operation actually looks like in practice, and how to get there from wherever you are today
The shift
What AI, LLMs, and GEO are actually changing about how content gets created, adapted, and discovered in 2026
The data
How to use data to know what content to prioritize, and how leading teams scale it across markets and channels
Kathrine Pascua, Content Practice Lead, Vaimo
Kathrine has 10+ years of experience in digital content strategy and execution. She helps organizations scale content operations through structured, future-ready approaches, often using headless CMS solutions to put high-quality content at the center of the digital experience. With a background in communication, marketing, and copywriting, she supports clients in building effective, multi-channel content ecosystems.
Jonathan Tate, Sales Manager, UK & Ireland, Vaimo
With nearly 20 years of experience across ISVs and SIs, Jonathan has worked with leading martech and commerce vendors to deliver impactful digital experiences across industries including retail, automotive, pharma, and finance. He enjoys tackling client challenges hands-on, helping teams create compelling content at scale.