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We spoke with Natalia Sheika, Quality Assurance Engineer for the Denway Country Unit, based in Kyiv. We talked about her journey at Vaimo and what she likes most about being a QA.

Fractional ownership, a purchase model in use for quite some time, is a style of ownership that allows multiple people to invest in a high-value asset together. Its use has historically revolved around luxury purchases, such as private jets, real estate, and exclusive clubs.

In our latest case study, we go behind the scenes on Tevella’s new B2B commerce store built on Magento Open Source. Let’s take a look at the digital commerce challenges they were facing and how they partnered with Vaimo on their B2B commerce solution to take an innovative step forward.

What our smartphones do today is leaps and bounds above what they could do just ten years ago, and while the tech has marched forward, our reliance has skyrocketed over the past eighteen months. The pandemic pushed the pedal to the floor on this digital transformation that was already underway, leaving retailers with no choice …

Creating a robust eCommerce strategy in 2021 involves a blend of content, commerce, and community. Whether your company has been a leader in the digital transformation space, or you are just embarking on this journey, the basics for success still apply.

In our latest case study, we go behind the scenes on STIGA Sport’s new online store built on Adobe Commerce and their dramatic increase in online revenue since launching their new eCommerce site.

Stop for a minute and look at those around you. Are the majority of the people hunched over, engaging primarily with their mobile phones vs. each other? Today, 97% of Americans own a cellphone of some kind, this number has increased from 35% in 2011. What does this sea change in attention mean in the …

As we look to the future of eCommerce in 2021 and beyond, the basic building blocks will be the trifecta of content + commerce + community.

Retail as we once knew it is changing dramatically. Partially fueled by the pandemic and partially driven by new consumer habits, retail is shutting the doors of many brick-and-mortar locations.

Business to consumer (B2C) commerce is a long-standing pillar of humanity. Since the earliest stages of civilization, humans have bought and sold goods from one another. Whether directly or in marketplaces.

Due to the pandemic, B2B buyers have been forced to interact with B2B sellers in a wholly digital way. And as the dust begins to settle, B2B buyers are now demonstrating a preference for online interactions, with 70-80% of B2B decision-makers citing that they prefer remote human interactions or digital self-service options to in-person sales.

There is perhaps no better investment for businesses looking to boost ROI than optimizing your customer experience. Focusing on the customer journey across digital channels touches on the basics of the retail experience leading to improved engagement and, ultimately, conversion.