As a result of their plans to rebrand, Elon needed a new eCommerce platform. Their channels required a new brand concept with a modern in-person and online user experience.
Elon also saw a declining conversion rate online and had to put more focus on converting the customers in its digital commerce channels.
eCommerce driving in-store purchase
Magento, with extensive opportunity for customisation and a robust foundation, was the perfect eCommerce platform for Elon’s digital enablement. Elon also needed an integration partner to guarantee a successful rebranding on Magento. To complete the task, they selected Vaimo. For B2C clients, Elon’s omnichannel solutions drive high client engagement and complement their 400 Swedish stores with an intuitive shopping experience. When the customer shifts in between the in-person store and the eCommerce store, they receive the same high-quality experience that the Elon brand guarantees. As Elon focuses on their services, installation and aftermarket care, Magento helps Elon to serve customers regardless of time or place. The eCommerce solution gives a personal feel, extending the comfortable atmosphere available in all 400 physical stores into the digital space. As part of the in-store rebranding, the concept of dividing the stores into rooms has also been implemented into the online store, helping the digital to reflect the physical. The Elon site welcomed countless visitors but needed to convert them to customers. To handle the challenge of increasing conversions, Elon improved its on-site navigation and later saw a 50% increase in sales compared to last year.
“We chose Vaimo for their long experience of eCommerce solutions and Magento, and we’ve had a fantastic collaboration with the team. What we have accomplished together, and the result after launch is something we are extremely proud of.”
Jakob Dahlner, eCommerce Manager
Launching during a Pandemic
As Elon unveiled its new brand and eCommerce site, COVID-19 began to radically transform consumer behaviour. Since physical locations saw a decrease in shoppers during the pandemic, the eCommerce experience became the front line for Elon’s interaction with potential customers. Older customers increasingly have turned to Elon’s online store for both research and purchases. Customers also use the eCommerce site to book the best times to pick up their products at a physical store. As a result, the improved online functionality allows Elon’s eCommerce store to support physical locations which saw a decrease in foot traffic and sales during the crisis.
Elon’s strategy aligns with the idea that online customer activity leads to greater in-person activity. When collecting products purchased online, for example, customers have purchased additional products in-person. Thanks to Elon’s omnichannel approach they unify the customer’s online experience with the comfortable experience found at any of its storefronts.
Notable New Features & System Integrations:
- Charpstar Augmented Reality: See a product or newly designed space from your phone in 3D
- Phyron for Dynamic Video (Coming soon)
- Store Locator
- Click & Collect
- The Advanced Logistic Solution: uses the weight and size of packages, installation costs, and delivery and distance to a store to calculate the total price
- Fulfilment from Multiple Store Warehouses & Central Warehouse
- Klevu for On-site Search
- Voyado for Customer Integration
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