Business area





Building materials, Wholesale

Reliable Product Information

When Vaimo first met with Smedbo, a key challenge the business was facing was the lack of clear processes around product information management. As a B2B company marketing products in over 15 countries, Smedbo had to produce different versions of product information for each different country. This complex process was drawing on a significant amount of resources that Smedbo could ill-afford to deplete any longer. Furthermore, the quality and reliability of product information was incomplete, leading to inefficiencies across the business as employees were forced to spend vital time making manual amendments to data. A PIM solution implementation was suggested in order to address the core problems around varying and incomplete information. This would allow Smedbo to fix the inefficiencies it was facing, and to reach its goal of continued growth and success.

Smedbo PIM Vaimo



The Solution

Business Transformation

Vaimo began scoping a solution around the Akeneo Community Edition to suit Smedbo’s requirements and aspirations. The PIM Team implemented integrations with Smedbo’s ERP system (Microsoft Navision) and its main outbound channel (running on the Wordpress platform). This created the immediate and tangible efficiencies that Smedbo team would be able to benefit from. Overall, the PIM solution provided exactly what was needed to transform Smedbo’s product information—a single source of truth. Before the PIM implementation and without one authoritative product data-set, Smedbo was wasting valuable resources on keeping data-sets manually maintained. Now the brand is benefitting from the time-savings and increased productivity that a PIM solution offers.

A major benefit of the PIM solution is that we now have complete control over our product data. All data is now supplied by one source and categorised according to the same setup, regardless of language—this enhances the quality of our product data, revealing any data gaps in an effective way. We also benefit from the data export function which makes it easy to supply accurate product data to customers and partners.

Cecilia Ask

Marketing Manager

PIM for long-term success

Following the initial successful integrations, Smedbo and Vaimo’s dedicated PIM Business Unit are working closely together to look at incorporating PIM into other channels of the business. The immediate next step will be implementing integration to Adobe Indesign for printed catalogue production. And from a longer-term perspective, Smedbo has many possibilities both in terms of its internal and external channels. Examples of areas that PIM could help to strengthen are around the areas of exportation of product information, labelling systems and packaging. Vaimo is focused on delivering PIM implementations which will make a difference and which will serve to drive forward Smedbo’s success.

Smedbo PIM Vaimo

Want complete control of your product information?

Our dedicated PIM Business Unit implements the most effective PIM solution tailored to your company's needs, goals and budget. Whether on the open source Akeneo platform or inRiver Marketing Cloud enterprise platform, our team's number one aim is in growing your internal efficiencies and offering engaging customer experiences.

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