How does a PIM system work?
The way a PIM works in practice can be broken down into four simple parts:
Integrate and process data: The PIM system integrates data from your PLM (product lifecycle management), CRM customer relationship management, ERP (enterprise resource planning), and other systems. The PIM system processes the data simultaneously and eliminates the need to enter or update information manually. This decreases errors and redundant tasks.
Import data: The PIM imports data through XLSX and CSV files and pre-built connectors.
Onboard product: Your product data is onboarded directly from suppliers in your format.
Connect: The PIM connects to DAM systems for images, videos, and documents.
Distribute: Your staff then distributes your product information into catalogs and connects the catalogs to channels. From there, your staff organizes the data in a manner that various departments can easily digest. This helps your teams obtain the product information as fast as possible. This also boosts productivity by decreasing bottlenecks and eliminating data silos.