The Consumer Journey: Why Product Data Matters
Today, companies are taking a hard look at their customer journey optimization, realizing that they cannot remain competitive in a tightening market without understanding their consumer …
Optimize Your Digital Customer Experience in 5 Practical Steps
Understanding how your customer experience is perceived is a must in today’s digital commerce world. Not only does an optimized customer experience improve conversion rates, which …
8 UX Tips for Your Ecommerce Site
On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.
How to Improve Customer Loyalty in Ecommerce
How deep does brand and customer loyalty go? Former Apple iPhone fans once endured long lines—now many ignore the newest updates. The stress of losing customer …
COVID-19 & The New Customer Experience
Crises breed change—both at a societal level but also within us all, personally. As COVID-19 has taken hold, we’ve all had to alter our habits and …
Transforming Customer Experience Through User Research
Vaimo’s UX and Strategy Department (UK) recently took a trip to Manchester for a 1-day event on the benefits of user research with PRWD.
Checkout Conversion Optimisation: Checkout Length
As a UX Designer specialising in digital commerce, I’m often faced with tough questions to answer. Questions related to conversion optimisation are my favourite though, but …
5 Key Takeaways — Customer Experience and Product Experience
We sat down with Virginie Blot, product experience management (PXM) evangelist at Akeneo to discuss all things product and customer experience.
Why Customer Obsession is the Key to Commerce Success
Rapidly evolving customer expectations are setting new baselines for merchants, one digital experience at a time. This has been fuelled by the blurring of the physical …
Transforming Customer Experiences with Ecommerce Site Search
If there’s one thing that modern-day shoppers have in common, then it’s that they want what they want when they want it. Rapid advances in technology …
5 Ways to Treat (and Not Trick) Customers This Halloween
The Holiday season is well and truly upon us. And whilst it can be tempting to think ahead to Black Friday and Christmas, research suggests that …
3 Key Areas In The Webshop Conversion Optimisation Cycle
Every year, the (Dutch) Shopping Tomorrow initiative brings together a large group of subject matter experts (450 this year) to tackle specific business challenges about—you guessed …
