Vaimo and PIM solution provider, inriver, held a joint webinar to get your B2B business primed for success. The webinar was based on our recent B2B study and the latest research commissioned by inriver on more than 1300 business decision-makers across industries.

The webinar covered the following topics:

• Common drivers of lost revenue are delayed or canceled product launches

• The impact of consumerization of B2B practices

• Adaptive Merchandising, a new concept in the B2B world

• Content marketing as one of the most significant elements of B2C to impact the B2B industry