The Vaimo Discovery process

At Vaimo, we understand that the foundation of any successful ecommerce venture lies in a thorough and strategic Discovery process. Our approach is meticulously crafted through three key stages: Discover, Define, and Design. Each stage plays a crucial role in bringing your vision to life, ensuring a seamless and effective ecommerce solution.


Read our Discovery case study »

What is a “discovery” in the context of an ecommerce project?

A “discovery” refers to the initial phase or process where a thorough and systematic analysis is conducted to understand the client’s business, its objectives, target audience, and specific requirements.

Our work

  • Discovery for Tarkett

    Tarkett Group is a leader in the flooring industry and sport surfaces industry, with over 140 years of experience, and works with other top flooring…

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  • Calex

    Calex is a market leader in decorative lighting and Europe’s biggest brand in WiFi SMART Home, based in the Netherlands and established as a brand…

    View project
  • Image of laptop screen featuring Runnings website


    Runnings is a privately held retailer selling an extensive selection of pet supplies and sporting goods, including hunting and fishing equipment, clothing and footwear, lawn…

    View project

“In the first stage of Discovery, aptly called “Discover,” we identify our project goals and objectives. We ask important questions, like:

  • What’s the business value we’re trying to extract from this functionality or technology or this process?
  • What do the end customers need?
  • How are we addressing the challenges the end customers face?
  • How can we serve the end customers better?
  • What are the technical dependencies and the risks associated with them?
  • What are the best practices?
  • What will and won’t fit our technical strategy?

This provides an overall direction for the project. The first stage is about collecting information, finding holes and pain points, and talking to different stakeholders. We help the client develop a prioritization framework to ensure we align with them completely, with the same common goals.”

Georgia Barry, Global Head of Discovery, Vaimo

Read the full interview with Georgia here »

Photo of Georgia Barry

How we do it: Discovery

Image of Vaimo employees looking at laptop together.


  • Define vision, goals, objectives, and measurement framework
  • Explore organizational, technical, and process capabilities and gaps
  • Pinpoint pains, challenges, opportunities
Image of Vaimo employees collaborating together during a conversation.


  • Establish high-level requirements for technology selection
  • Build a prioritization framework for customer and business needs
  • Create a phased roadmap with milestones
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  • Visualize concepts (prototypes, UX)
  • Ideate, iterate, and demonstrate
  • Build the technical design
  • Create detailed scope and estimations
  • Facilitate handover to delivery team

Stage 1: Discover
Unearthing your vision

In the initial phase of our Discovery process, we delve deep into your aspirations and objectives. This is where we identify your business goals, target audience, and unique value proposition.

We conduct in-depth market research, examining industry trends and competitor landscapes to gain valuable insights that will set the stage for your ecommerce success.

Through collaborative workshops and discussions, we work closely with your team to outline a comprehensive roadmap that aligns perfectly with your vision.

Two men looking at papers together

Stage 2: Define
Crafting a blueprint for success

Building on the insights gathered during the Discovery phase, we move into the Define stage. Here, we create a detailed project plan that outlines timelines, budgets, and specific deliverables.

Our experts work closely with your team to define the technical requirements, platform selection, and integrations necessary to bring your ecommerce vision to life.

At this stage, we establish clear KPIs (key performance indicators) and metrics to measure the success of the project, ensuring every aspect aligns with your overarching business objectives.

A man and woman looking at paper notes on a board together

Stage 3: Design
Bringing your vision to life

With a solid foundation in place, we shift into the Design phase, where our creative team crafts a visually stunning and intuitively designed user experience.

We create wireframes, prototypes, and high-fidelity designs that not only captivate your audience but also ensure seamless navigation and conversion optimization.

Every design element is meticulously chosen to reflect your brand identity and provide an exceptional online shopping experience.

Image showing people working around a table with visuals spread out on papers

Discovery case study: Tarkett Group

Tarkett, a well-known flooring brand with a long-standing history, encountered a challenge familiar to many B2B companies adapting to the digital age and trying out new ways of doing business. As they aimed to be at the forefront of the shift towards digital in the flooring industry, Tarkett had a goal of creating their own online store where they could sell directly to customers, known as a direct-to-consumer (D2C) ecommerce presence.

Vaimo crafted a flexible and thorough exploration plan to tackle these issues and outline Tarkett’s vision, goals, and key strategies for their direct-to-consumer (D2C) digital platform. By working closely with various members of Tarkett’s team, Vaimo conducted a detailed examination of how products were delivered, the existing tech setup, and what the end customers required.

Read the case study here »

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Entrepreneurship is part of Tarkett’s DNA, D2C is a new world to explore, and we have found in Vaimo a guide to start this journey. We also needed to find a partner to help us deliver the promise, find the right IT tools, and integrate them into our environment.

Vincent Petrognani - EMEA Digital Director at Tarkett

Bringing dreams to reality with Vaimo

In the final phase of our Discovery process, it’s time to bring your ecommerce platform to life. Our development team works diligently to implement the approved designs, ensuring all functionalities are integrated seamlessly.

Rigorous testing processes are employed to guarantee a glitch-free user experience. We conduct thorough QA checks to verify performance, security, and functionality.

Once we’re confident in the platform’s readiness, we move forward with deployment and provide ongoing support to ensure a successful launch.

At Vaimo, our Discovery process is the cornerstone of every successful ecommerce venture. Through meticulous planning, creative design, and expert execution, we transform your vision into a powerful online presence. Partner with us and let’s embark on this transformative journey together.

Talk to us today »

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