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The way we shop online is changing, and it’s changing fast. The younger crowd is especially quick to adopt and embrace new technologies, and the battle for market share, especially in luxury retail, is very much an innovation race.

As ecommerce and the number of digital transactions keep growing, cybercriminals are using increasingly advanced methods to scam companies and consumers. Among the most severe cyber threats are the so-called Magecart attacks that have been causing havoc in all kinds of online industries.

So, you’re looking to scale and grow your ecommerce business. But how do you know if you have the proper technical foundation for doing so, or if it’s time to level up? The answer is by conducting a thorough ecommerce technology audit.

According to a study by Qualtrics XM Institute, 94% of American customers will recommend a company whose customer experience they rate as “very good.” Additionally, only 13% of consumers will recommend a company whose customer service they’ve rated as “very poor.”

It’s no secret that reviews and ratings can be game-changers for ecommerce businesses. Customers are looking for reassurance before they buy, and your online reputation is the key to getting them to convert. Reviews provide social proof that other people like your products, while ratings help potential customers understand how your products and services compare …

While B2B brands have been slower than their B2C counterparts in adopting ecommerce, they’re now increasingly looking for digital business models to drive sales. B2B ecommerce is growing fast, and the pandemic has accelerated many businesses’ move into digital sales even further.

The luxury ecommerce industry is experiencing unprecedented growth, but at the same time, luxury brands are facing new challenges. The competition for market share has never been more fierce, and the demand for innovation has never been higher.

As we officially begin the holiday season and the race toward all of the year-end “best of” lists . . .we didn’t want to be left out. But we also didn’t want to make just any old “trends” list, we wanted something that was more forward-looking . . . something that you could actually USE …

The customer is rapidly evolving, especially around their digital behavior. Until recently, much of the customer interaction with a brand has been dated and fragmented. This could often leave the customer with a somewhat bitter aftertaste. Today customers are more empowered. They demand personalized interactions and seamless customer experience on all channels and through all …

Today, there are many ways for customers to access ecommerce sites: from laptops and mobiles to tablets and interactive displays. Devices vary in size, resolution, and several other ways. On top of this, the product content is constantly changing and customers expect an excellent digital experience, wherever and whenever they interact with brands. This presents …

Despite the current global pandemic, luxury goods are on the rise. And an increasing percentage of those sales are taking place online, in a digital context. Research from McKinsey shows us how online experiences and content are influencing more than 78% of all luxury purchases, a number that just keeps rising.

In online sales, getting your product found is everything. Making sure your products show up when people search for what they need, is crucial to success. Brands compete on all fronts to capture customers before their competition does.