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Digitalization, digital transformation, and now digital enablement. There are few business leaders in the world right now who are not confronted with these terms on a daily basis—whether in industry articles, external consulting firms, or internal employees. And this is especially true in ecommerce, where the race is on for meeting the continually changing expectations …

Modern retailers know that the future of their brand is reliant on their digital experience—consumer shopping has shifted almost entirely to ecommerce and digital commerce experiences. The Covid years have accelerated what was becoming the mainstream—online shopping became a necessity and the numbers only continue to rise.

We live in a world where everything is digital, either directly or indirectly. Consumers use a multitude of digital channels and touchpoints. And whether they’re interacting with your business over email, on social media, or chatting with you directly on your site, they expect a seamless experience.

Ecommerce is evolving to be about more than just an online store. It’s about providing the ultimate experience for your shoppers, with a seamless shopping process that fits perfectly into their life. This includes flexible payment options and other features that make it easier for customers to purchase from you. In this post, we’ll explore …

The B2B chemical industry, like many others, is rushing to adopt ecommerce. Despite the B2B ecommerce market being valued at six times as much as the B2C ecommerce market, many B2B businesses have been lagging behind in digital commerce. However, the digital disruption we have seen due to COVID-19 has forced B2B companies to catch …

In biology, evolution is defined as the change in the characteristics of a species over several generations—the gradual development of something. In business and retail, the definition has traditionally been the same. However, with digital commerce and its breakneck rate of change, retail evolution is happening at an even more rapid pace.

Order management is a key component in any ecommerce strategy. Not just from a technical perspective but more importantly for how it impacts the customer experience journey. 

PIM is a powerful tool for online retailers to improve their ecommerce websites. You can import product information into your website automatically or with minimal manual input using a Product Information Management system. This will save you both time and money in the long run. 

The world of ecommerce is changing. Cryptocurrency, most often Bitcoin, is a digital currency for which encryption techniques are leveraged to regulate its use and generate its release. It is decentralized, meaning it isn’t made or controlled by any one individual, company, or country; instead, it relies on complex mathematical algorithms that govern the amount …

With physical store locations shutting down across the globe due to COVID-19, consumers turned to ecommerce. By the end of 2020, global ecommerce was predicted to reach $3.9 trillion, and by 2024, that number is forecasted to rise to $7 trillion, which is 25% of total retail sales.

In today’s day and age, Influencer Marketing is one of the hottest trends in advertising. Influencers offer a unique opportunity to reach a targeted consumer base that can be difficult to reach through traditional marketing campaigns. Influencer Strategies are an effective way for ecommerce marketers to grow their customer base and increase revenue.

So once again we find ourselves with a new term coined in service of SEO that sounds like nothing more than re-defining the past . . . said another way – the things you should have already been doing.  Such is life . . . and business too.  The latest is Phygital.  Yes, it’s hard …