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Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience. In this article, we discuss a few trends in Amazon eCommerce and eCommerce marketplaces in general. Then, we turn to the advantages and disadvantages of selling on Amazon. While it’s not a zero-sum game, you need to know what starting a …

Businesses have entrusted their Black Friday to Vaimo South Africa for nearly a decade. The stakes are high — one misstep could lead to a loss of six-months worth of sales. This period comes with intense planning, communication, and numerous challenges that push Vaimoers to prepare months in advance for midnight on Black Friday. In …

Amazon Sweden has launched— what eCommerce choices do you have?  But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ or ‘no’. 

Choosing the right technology stack for your eCommerce platform is challenging. You need to make the various components work together to ensure that your business benefits from your online store. In our upcoming Champion webinar, we’ll discuss the secrets to getting the right technology in place to ensure your digital success.

As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is also hampered by some limitations when compared to your own eCommerce store.

Early in my career, a client in the home video industry asked if we could build a war room to combine and monitor real-time sales, replenishment and marketing data. The term conjures grandiose images of the NASA command center or the 80’s movie WarGames, where specialists monitor screen after screen of incoming data. However, a command …

As our first Amazon and the Nordics article stated, Amazon opened its first site in Sweden. The news triggered uncertainty, which now requires business leaders in Sweden, Finland, and Norway to evaluate Amazon’s potential impact.

Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving success is knowing where you are going as a business and why you embarked on your chosen journey. The Digital Ecommerce Strategy Roadmap Defining your company’s needs and digital …

Over the last three years, rumours have been swirling around Amazon’s potential entry into the Nordics, and the day has finally arrived. Amazon has launched in Sweden!

Today, we’ll be talking to Henrik Feld-Jakobsen (Director of Strategy, Vaimo) to hear more about our different approaches to building an eCommerce store. You’ll get a behind the scenes look at what goes into this process, and why it differs depending on your goals, and how it helps your business succeed.

On October 7th, Stephen Hill, Senior eCommerce Strategist at Vaimo, hosted a webinar to help you prove a top-notch user experience on Black Friday. In this article, we will summarise the main topics and take a sneak peek at some of Stephen’s advice during the webinar.

It can be tempting to think that data breaches only happen to Fortune 500 companies or global corporations. Switch on the news and you’ll hear about cyber attacks on household names. 2020 has already seen the likes of Twitter, Zoom, Nintendo and EasyJet falling prey to hackers. But does this paint the full picture? And …