The importance of Cybersecurity for Small Businesses
It can be tempting to think that data breaches only happen to Fortune 500 companies or global corporations. Switch on the news and you’ll hear about cyber attacks on household names. 2020 has already seen the likes of Twitter, Zoom, Nintendo and EasyJet falling prey to hackers. But does this paint the full picture? And …
Another Year, Another Peak Sales Season
A pitter-patter of Slack messages foreshadows what we already know: the 2020 eCommerce peak sales season is almost here. Before sprinting into the holiday season, uncrumple your 2019 holiday to-do list and assess your successes and failures to improve your 2020 results.
Volvo Takes on Automotive Ecommerce
Unless you are a shoe-selling, car salesman, you might not know that Volvo Cars and Nike share the same direct-to-consumer ambitions for the upcoming decade. Both global firms have accelerated their goal to have 50% of their revenue come from digital sales by 2025. It might sound strange that a car manufacturer is pushing for …
Webinar Recap: Black Friday 2020 Operations
On September 30th, Nicholas Bennet, Head of Operations at Vaimo, hosted a webinar to help you prepare your Black Friday operations before the big day. In this article, we will summarise the main topics and take a sneak peek at some of Nick’s advice given during the webinar.
Webinar: Holiday Conversational Commerce
In the current business landscape, customers and store clerks have disappeared from storefronts. Do you have a virtual store clerk ready to help your potential client? To bring your brand, product, and service to customers, you must now go to them with conversational commerce.
How to succeed in peak season 2020
In this turbulent year, the 2020 peak sales season could surpass all previous sales records. A large proportion of retailers already saw numbers that exceeded their 2019 Black Friday results after COVID-19 hit. For example, eCommerce shopping levels during April to May 2020 were 7% higher than what retailers saw during the 2019 holiday season …
8 UX Tips for Your Ecommerce Site
On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.
Pimometer Insights Report
We’re delighted to introduce our new PIMometer Insights Report. This exclusive report is based on the findings of Vaimo’s PIMometer with expert commentary from Vaimo’s Tommy Essenholm and Akeneo’s John Evans. It highlights merchants’ main product information challenges and actionable advice that you can start using immediately. If you’re new to the PIMometer, it’s an online survey that asks …
Adobe (Magento) Named a 2020 Gartner Leader
For the fourth year running, Adobe has been named a Leader in the Gartner Magic Quadrant for Digital Commerce.
Building a Digital Strategy Roadmap: Visual Time-Based Roadmap
Welcome to Step 5 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key themes for your digital roadmap. We also discussed evergreen lanes and the importance of tying your KPIs back to these themes to measure success.
Webinar: 10 Ecommerce Tips to Use This Peak Sales Season
We’re delighted to announce our brand new upcoming webinar brought to you by Vaimo and our partner Giosg to discuss the fast-approaching sales season.
Two Webinars: How to Get Your Online Store Ready for Black Friday
One thing’s clear regarding Black Friday 2020, the biggest shopping day of the year will mainly take place on laptops, phones, and tablets. No elbowing shoppers will jostle for their cherished items in shopping malls in 2020.