Lippert
B2C
The digital mothership
Built to unify Lippert’s brands, products, and customer journeys into one seamless experience
The client
Lippert is a global manufacturer with over 30 brands, serving customers across RV, marine, automotive, and other industries through a mix of B2C, B2B, and partner channels.
The challenge
Lippert needed to transform Lippert.com into a central digital hub, consolidating fragmented sites, supporting multiple audiences and product categories, and creating a scalable foundation for future growth.
WHAT WE DID
Vaimo designed and built a modern B2C commerce experience on Adobe Commerce with a Hyvä frontend, creating a unified, high-performing platform ready to scale across brands, channels, and future integrations.
This is what we came up with.
Bringing brands, products, and customer journeys together into one seamless experience.
Highlights
The solution
A fully replatformed Lippert.com, designed as a flexible, multi-purpose platform that combines commerce, content, and support, while aligning with Lippert’s global strategy for consolidation and scalability.
Strategic impact
Lippert.com now acts as the central digital destination for the brand, supporting consolidation, improving customer experience, and enabling faster rollout of new brands, products, and markets.
Looking ahead
With a scalable foundation in place, Lippert is well positioned to expand its ecosystem with enhanced search, content capabilities, and deeper integrations across its global platform ecosystem.
Key capabilities
Unified shopping experience
Previously fragmented brand sites and shopping flows were consolidated into a single storefront, allowing customers to browse and purchase across categories with shared cart, accounts, and wishlists.
Modular design system
A flexible, component-based design system enables fast updates, easy expansion, and consistent experiences across brands and categories.
Performance & mobile optimization
Built with Hyvä, the platform delivers fast load times and strong mobile performance, supporting both SEO and conversion.
Search & navigation
Structured navigation improves product discovery across complex categories, with a foundation in place for future AI-driven search enhancements.
Scalable architecture
Shared infrastructure across B2C, B2B, and future platforms reduces duplication and supports integrations with systems like OMS, CMS, and product feeds.
