So this Friday is Black Friday. Do you have your ‘Black Friday Marketing Plan’ all figured out? If not, don’t worry – you’ve still got time, and there’s still hope for you.
Vaimo has put together a list of simple things you can do to encourage people to shop on your online store, even as we get right down to the deadline. Every single one of these is totally actionable for the final 4 days- so get reading and get cracking!
1. Update your homepage.. NOW
If you don’t have time to build a whole new landing page for this year’s Black Friday, make sure you add some keywords to your homepage today (not more than 60 words!). Include information on date and time of your sale, promo codes and restrictions. Start making your audience aware of your upcoming sale!
2. Focus on your top customers & let them spread the word
If you only have limited time left, make sure you focus on your top customers first: offer special promotions to your brand advocates. Add a shareable button so they can share the special offer with their loved ones and increase your reach.
3. Send a countdown email
If you haven’t had a chance to build a teaser campaign in the run up of Black Friday, send a countdown email to your audience. This will help to build the awareness and drive more traffic to your site … and increase sales!
4. Be (on) social (media)
Announce your discounts on social media, use relevant hashtags such as #BlackFriday and #CyberMonday. Check Google Trends for recommended keywords and long tail keywords: https://trends.google.com/trends/explore?q=black%20friday Make sure you filter it by your country! Have a look at the rising keywords as well as the ones on top. This goes without saying, but make sure you are engaging your audience with your social posts: create videos for Facebook and share your top picks via your social channels.
5. Use Black Friday to promote Cyber Monday
If you haven’t started with your Black Friday promotion, it’s most likely that you haven’t even thought about the Cyber Monday yet! Why not kill two birds with one stone: add information on upcoming Cyber Monday on your emails, social posts and homepage.
Now it’s your turn, you’ve got targets to make!
Vaimo is the global leader in delivering award-winning digital storefronts, omni-channel solutions and mobile apps. Our only focus is to accelerate B2B and B2C sales for our brand, retail and manufacturer clients.
With 15 global offices across EMEA and APAC and over 300 employees, we provide an international presence that allows us cultivate close, long-term relationships with our clients. With a focus on driving digital innovation our services cover the full-spectrum of your Commerce needs ranging from strategy, design, development, optimisation, cloud services, all the way to wherever your Commerce initiatives reach. We deliver solutions around B2B, B2C, Omni-Channel, PIM, Order Management and Business Intelligence.
Every year, Vaimo win awards in recognition of our commitment to technical excellence, innovation and satisfaction. Among others, we have received the Gazelle Award (6th consecutive years), listed as Econsultancy’s top 100 digital agencies (2 consecutive years) and Magento has recognised Vaimo’s leadership by selecting us as Global Elite Partner in 2017, Commercial Partner of the Year in EMEA in 2017, Omni-channel Partner of the Year in 2016 and EMEA Partner of the Year in 2015.
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